Interrahealth

Interrahealth

Senior Integrated Marketing Manager, Life Sciences

USA - Remote · Senior

Sponsorship not specifiedDetected 20 days ago
HubSpotSalesforceMarketoCRMSalesLead GenerationCustomer SuccessLeadershipCommunicationCollaborationProblem SolvingPublic Speaking

About the role

  • This role is squarely focused on driving measurable pipeline.
  • The right person brings structure and momentum to a marketing function that is scaling in a regulated, fast-moving healthcare market.

Responsibilities

  • Own integrated demand generation - design and run multi-channel campaigns spanning digital, email, webinars, content syndication, account-based marketing (ABM), and industry events that drive awareness, engagement, and qualified leads
  • Own top-of-funnel performance, including lead generation, MQLs, pipeline contribution, and campaign ROI, and report on results against clear targets
  • Build sales enablement that converts - presentations, solution briefs, case studies, customer stories, white papers, and thought-leadership content with messaging tailored to key buyer personas, developed in partnership with Product Marketing
  • Partner closely with Sales to support strategic accounts, nurture opportunities, and improve pipeline conversion
  • Drive partner and customer engagement - lead co-marketing initiatives with strategic partners and develop campaigns that grow product awareness, adoption, and utilization
  • Lead patient-engagement marketing - develop content and campaigns that communicate the value of patient-centric solutions, including access, adherence, and activation, to pharma and life sciences stakeholders
  • Continuously optimize - track campaign performance, lead metrics, partner engagement, and pipeline contribution, and feed insights back into the next cycle
  • You will design and run campaigns end-to-end, partner fluidly across Product, Sales, and Customer Success, and turn campaign data into the next better decision.

Requirements

  • Bachelor's degree and 8+ years in B2B marketing, including demand generation and integrated campaign ownership (equivalent experience considered)
  • Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce

Nice to have

  • Experience with AI-first collateral creation tools such as Jasper
  • Familiarity with patient-engagement, medication access, or adherence solutions
  • Experience with product marketing or marketing operations in a SaaS environment
  • Core Competencies
  • Knowledge & Application
  • Applies deep marketing and demand-generation expertise to improve how campaigns and programs are run, not just to execute them.
  • Complexity & Problem Solving
  • Makes sound trade-offs across channels, audiences, and competing priorities, and knows when to escalate versus move forward with a defensible approach.

Benefits

  • Interra Health is a fast-growing healthcare technology company transforming how providers and patients navigate the prescription journey.
  • Interra Health is looking for a Senior Integrated Marketing Manager to own demand generation and partner marketing across our pharmaceutical and life sciences markets.
  • Healthcare, pharma, life sciences, or other regulated-industry marketing experience

Company info

  • Interra Health is a fast-growing healthcare technology company transforming how providers and patients navigate the prescription journey. Formed through the merger of DoseSpot, Arrive Health, and pVerify, Interra Health delivers trusted eligibility, real-time coverage and pricing insights, prescribing tools, and pharmacy transparency at the point of care-helping providers make informed decisions and patients access the right medications with greater clarity and affordability. Backed by strong market momentum and a bold vision for the future of connected care, Interra Health offers the chance to join an innovative, mission-driven team working at the intersection of software and healthcare to reduce friction, improve access, and make the healthcare experience better for everyone.
  • Interra Health is looking for a Senior Integrated Marketing Manager to own demand generation and partner marketing across our pharmaceutical and life sciences markets. Reporting to the Head of Marketing, you will own the top of the funnel - building integrated, multi-channel campaigns that generate qualified pipeline, equipping Sales with content that converts, and amplifying our partner and patient-engagement story to the people who shape buying decisions.
  • This role is squarely focused on driving measurable pipeline. You will design and run campaigns end-to-end, partner fluidly across Product, Sales, and Customer Success, and turn campaign data into the next better decision. The right person brings structure and momentum to a marketing function that is scaling in a regulated, fast-moving healthcare market.
  • Formed through the merger of DoseSpot, Arrive Health, and pVerify, Interra Health delivers trusted eligibility, real-time coverage and pricing insights, prescribing tools, and pharmacy transparency at the point of care-helping providers make informed decisions and patients access the right medications with greater clarity and affordability.
  • Backed by strong market momentum and a bold vision for the future of connected care, Interra Health offers the chance to join an innovative, mission-driven team working at the intersection of software and healthcare to reduce friction, improve access, and make the healthcare experience better for everyone.
  • Reporting to the Head of Marketing, you will own the top of the funnel - building integrated, multi-channel campaigns that generate qualified pipeline, equipping Sales with content that converts, and amplifying our partner and patient-engagement story to the people who shape buying decisions.
  • Own marketing for industry conferences, partner events, and webinars end-to-end -pre-event, on-site, and post-event - to maximize lead capture and pipeline impact
  • Use AI tools to accelerate campaign production, content drafting, audience segmentation, and performance analysis, raising both the speed and quality of marketing output
  • What You'll Bring
  • Demonstrated ownership of multi-channel demand-gen programs with measurable pipeline impact
  • Strong content and messaging skills, with fluency in funnel metrics - MQLs, pipeline, and ROI
  • Proven cross-functional collaboration with Sales and Product
  • Comfort operating in a fast-paced, post-merger environment where systems, priorities, and structures are still evolving
  • Nice to Have
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