Furman University

Copywriter & Content Strategist

Main Campus, USA · Director · Part-time

Sponsorship not specifiedDetected 105 days ago

SEOContent MarketingContent CalendarsWritingHRCommunicationAdaptabilityOrganizational Skills

About the role

Write conversion-optimized content backed by performance data and behavioral insights, effectively compelling users to open, click, enroll, and engage, leading to enhanced user engagement and conversions.
Formulate high-impact messaging for campaigns, highlighting Furman's differentiators and value proposition, ensuring strong resonance with all audiences and thereby fostering loyalty and engagement.
Take a strategic, data-informed approach to content creation, leveraging AI tools for efficiency and optimization while maintaining the integrity of Furman University's distinctive brand voice.

At the end of the day, our work should be fun, engaging and inspiring - and create advocates across the Furman community and beyond.
As the Copywriter & Content Strategist, you'll help develop the content strategy for Furman University and write high-performing, on-brand content that resonates with prospective students and families, peers and friends of the university.
This role is perfect for collaborative, creative and detailed communicators who can leverage strategic thinking to inspire audiences and drive results.
Orchestrate and maintain a cohesive content calendar, facilitating cross-team and cross-channel campaign synchronization, and sustaining content consistency and strategic momentum.
Create and maintain a style guide and content repository
Conduct interviews and coordinate with departments to gather information and insights to develop a deep understanding of information, and to accurately and credibly craft messages and content.

Bachelors (Required)
If you have previously applied, make sure your information is current as you can transfer it to another application.

We are unified, driven and purposeful in pursuing our common goal of advancing Furman University.

This listing is sourced directly from Furman University's careers page and normalized into a canonical job model.