Furman University
Copywriter & Content Strategist
Main Campus, USA · Mid · Part-time
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About the role
- Write conversion-optimized content backed by performance data and behavioral insights, effectively compelling users to open, click, enroll, and engage, leading to enhanced user engagement and conversions.
- Formulate high-impact messaging for campaigns, highlighting Furman's differentiators and value proposition, ensuring strong resonance with all audiences and thereby fostering loyalty and engagement.
- Take a strategic, data-informed approach to content creation, leveraging AI tools for efficiency and optimization while maintaining the integrity of Furman University's distinctive brand voice.
Responsibilities
- At the end of the day, our work should be fun, engaging and inspiring - and create advocates across the Furman community and beyond.
- As the Copywriter & Content Strategist, you'll help develop the content strategy for Furman University and write high-performing, on-brand content that resonates with prospective students and families, peers and friends of the university.
- This role is perfect for collaborative, creative and detailed communicators who can leverage strategic thinking to inspire audiences and drive results.
- Orchestrate and maintain a cohesive content calendar, facilitating cross-team and cross-channel campaign synchronization, and sustaining content consistency and strategic momentum.
- Create and maintain a style guide and content repository
- Conduct interviews and coordinate with departments to gather information and insights to develop a deep understanding of information, and to accurately and credibly craft messages and content.
Requirements
- Bachelors (Required)
- If you have previously applied, make sure your information is current as you can transfer it to another application.
- Bachelor's degree in communications, marketing, English, journalism, public relations or directly related field.
- Experience & Required Skills
- Proven ability to write clear, accurate, persuasive, and high-performing content across platforms
- Experience with SEO best practices and proficiency with AI content tools
Skills
- Strong proofreading and editing skills.
Compensation
- Compensation Grade:
Company info
- We are unified, driven and purposeful in pursuing our common goal of advancing Furman University.
This listing is sourced directly from Furman University's careers page and normalized into a canonical job model.