University of New Orleans

University of New Orleans

Communications and Social Media Manager

New Orleans, La · Staff+

Sponsorship not specifiedDetected 30 days ago
PhotoshopIllustratorAdobe Creative SuiteGraphic DesignInDesignProject ManagementEmail MarketingSocial Media MarketingVideo ProductionPhotographyCommunicationPublic Speaking

About the role

  • Within a highly collaborative environment, the Communications and Social Media Manager is responsible for telling the story of the university through compelling writing, strategic social media management, and engaging visual content.
  • The role plays a key part in elevating the university's voice by integrating storytelling, social media, and visual communications into a cohesive communications strategy.

Responsibilities

  • Develop and execute short- and long-term social media strategies aligned with institutional goals, brand positioning, and reputation management.
  • Manage and grow institutional social media channels, including Facebook, LinkedIn, Instagram, YouTube, and emerging platforms.
  • Create and maintain a comprehensive social media content calendar.
  • Design graphics and visual assets for social media, websites, email marketing, presentations, publications, and campus initiatives.
  • Capture and edit photography and video content to support university communications and marketing efforts.
  • Track, analyze, and report on social media performance; develop KPI dashboards and provide actionable insights.
  • Provide training and guidance to faculty and staff to support effective social media use across the university.

Requirements

  • Bachelor's degree, and at least one year of marketing, communications, or related experience with social media management.
  • In-depth knowledge of social media platforms, audiences, and analytics.
  • Ability to work both independently and collaboratively.
  • Experience with digital content creation.
  • Proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and other relevant applications used for graphic design, photo editing, and content production.
  • Knowledge of AP Style.
  • Cover Letter indicating why you are a good fit for the position and University of Louisiana Systems;
  • Required Attachments
  • Applications that do not include the required uploaded documents may not be considered.

Nice to have

  • Applicants should fully describe their qualifications and experience with specific reference to each of the minimum and preferred qualifications in their cover letter.
  • The search committee will use this information during the initial review of application materials.
  • References will be contacted at the appropriate phase of the recruitment process.
  • This position may require a criminal background check to be conducted on the candidate(s) selected for hire.
  • The University of New Orleans seeks to recruit a highly productive workforce and will provide equal employment opportunities to all employees and prospective employees.
  • Employment decisions shall be based strictly on merit and without regard to religious or political beliefs, sex, race, or any other non-merit factor.

Skills

  • Produce and publish engaging social media content, including copy, graphics, photography, short-form video, and multimedia storytelling.
  • Write marketing copy for digital, print, and promotional materials.
  • Cover campus events and initiatives, producing real-time and feature content for multiple platforms.
  • Monitor social media trends, tools, and best practices to continuously improve strategy and execution.
  • Manage social media takeovers and community engagement initiatives.
  • Ensure all content is accurate, timely, visually engaging, and aligned with institutional messaging and brand standards.
  • Perform additional duties as assigned.

This listing is sourced directly from University of New Orleans's careers page and normalized into a canonical job model.