Sierra

Sierra

Performance Marketing Manager

San Francisco, CA · Senior · Full-time

Sponsorship not specifiedDetected 88 days ago
A/B TestingSEMGoogle AdsSalesforcePerformance MarketingForecastingAR/VRLeadership

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odds of building a lasting career here

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Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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Files H-1B transfers

23 transfer filings in the last year, covering 23 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

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About the role

  • Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/.
  • Bret currently serves as Board Chair of OpenAI.
  • Bret was also one of Google's earliest product managers and co-creator of Google Maps.

Responsibilities

  • Build and scale Sierra's performance marketing function by defining and executing the strategy that turns paid spend into pipeline. Own paid search and paid social end-to-end, including channel strategy, campaign execution, and the systems needed to scale.
  • Own pipeline and budget performance, managing a quarterly pipeline target and multi-million-dollar advertising budget. Make data-driven investment decisions and use forecasting, attribution, and reporting to optimize efficiency and demonstrate ROI.
  • Lead strategy through execution, defining account and persona targeting, messaging, and competitive positioning while also building campaigns, optimizing bids, allocating budget, and developing high-performing ad copy and creative.
  • Drive a culture of rapid experimentation by continuously testing audiences, messaging, creative, channels, and campaign strategies. Quickly identify what works, double down on successful initiatives, and iterate away from underperforming tactics.
  • You'll partner closely with Sales, Marketing, Marketing/Revenue Ops, and Customer & Product Marketing to align on target accounts, messaging, campaigns, data, attribution, and pipeline performance, while reporting into marketing leadership with the autonomy to set strategy and the visibility to drive measurable business impact.
  • Strong strategic and executional capabilities, with the ability to develop account and persona targeting, messaging, and competitive positioning while also executing campaign structure, platform optimization, bid strategy, budget allocation, copy, and creative.
  • A self-starter who thrives in fast-paced, high-growth environments, embraces ambiguity, is excited by AI and its applications to marketing, and is motivated by building scalable programs and processes from the ground up.
  • A relentless experimentation mindset, with a constant backlog of ideas to test and optimize, always looking for new ways to improve targeting, performance, and growth..
  • We build trust in AI by making it more accessible, safe, and useful.
  • We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.

Requirements

  • Hands-on experience with modern GTM tooling, including Clay and data enrichment platforms, along with experience executing ABM strategies for high-ACV, named-account sales motions.

Compensation

  • These benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans.

Benefits

  • We want our benefits to reflect our values and offer the following to full-time employees:
  • Flexible (unlimited) paid time off
  • Medical, dental, and vision benefits for you and your family
  • Life insurance and disability benefits
  • Retirement plan dependent on country of employment
  • Parental leave
  • Fertility and family building benefits through Carrot
  • Discretionary benefit stipend giving people the ability to spend where it matters most
  • These benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans.
  • Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.
  • A data-driven operator with a bias for experimentation, who treats every campaign as a learning opportunity, translates complex data into actionable insights, and continuously optimizes performance based on results.

Company info

  • At Sierra, we're creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney.
  • We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.
  • Our co-founders are Bret Taylor https://www.linkedin.com/in/brettaylor/ and Clay Bavor https://www.linkedin.com/in/claybavor/. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google's AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.
  • At Sierra, we're creating a platform to help businesses build better, more human customer experiences with AI.
  • We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney.
  • We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family.
  • These values are the foundation of our work, and we are committed to upholding them in everything we do.
  • Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook.
  • Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs.
  • Earlier, he started and led Google's AR/VR effort, Project Starline, and Google Lens.
  • Before that, Clay led the product and design teams for Google Workspace.

Visa & Work Authorization

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