CookUnity
Influencer Marketing Manager
New York, New York, United States
Sponsorship not specified$100k-$110kDetected 23 hours ago
A/B TestingProject ManagementSEOGrowth MarketingInfluencer MarketingResearchLeadership
About the role
- Growth Marketing Team focuses on driving all new revenue for CookUnity's business.
- Our goal is to grow as fast as possible while maintaining a high level of efficiency.
- We are a test and learn team that rewards contrarian marketers.
Responsibilities
- Own and scale CookUnity's influencer and creator marketing program across priority platforms, ensuring partnerships are aligned with new-customer growth, CAC, payback, and quality goals
- Build the creator operating system from the ground up: creator tiers, sourcing workflows, audience-fit scoring, outreach templates, deal structures, usage rights, tracking standards, and post-campaign readouts
- Manage creator relationships end to end, from first contact to brief, contract, deliverables, content review, tracking, payment, and long-term reactivation
- Turn CookUnity's chefs, menus, product experience, and customer data into creator briefs that give partners specific, useful things to say
- Build a creator community through early tastings, chef access, menu drops, data briefings, and repeatable moments that make creators more invested in CookUnity over time
- Collaborate with paid social, creative, lifecycle, SEO, product, culinary, and chef partnerships teams to turn creator activity into a repeatable growth engine
Requirements
- You know the difference between a post that looks good and a program that can scale.
- 4+ years of experience managing influencer, creator, or affiliate-style partnership programs, ideally for a direct-to-consumer, ecommerce, subscription, marketplace, or food brand
- Experience managing paid creator budgets and negotiating deal structures, including flat fees, performance incentives, usage rights, creator licensing, and paid amplification
- You are comfortable with data, CAC, payback, conversion, cohort quality, attribution limits, and the difference between reach and commercial signal
- No engineering background required
- Operate with a high degree of autonomy and accountability.
- Strong analytical fluency. You are comfortable with data, CAC, payback, conversion, cohort quality, attribution limits, and the difference between reach and commercial signal
- Strong creative judgment. You can brief creators clearly, evaluate whether content will work, and explain why a hook, format, or audience match is likely to perform
- Bias toward system-building over one-off wins. You create playbooks, templates, dashboards, and workflows that make the program stronger after each cycle
- Curious about AI as an operating layer for influencer marketing. No engineering background required; practical experimentation with workflows that make sourcing, research, briefing, outreach, QA, or reporting faster and better
- Detail-oriented project manager who can juggle creators, agencies, contracts, briefs, timelines, budgets, and internal partners without dropping threads
- Commercially sharp and intellectually curious. You bring channel fluency, broader growth judgment, and a clear point of view on where the next dollar should go
- Operate with a high degree of autonomy and accountability. You proactively flag risks, identify opportunities, and push for what you believe in
Compensation
- All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
- Pay Range for this position
- $100,000 - $110,000 USD
Benefits
- 🩺 Health Insurance coverage
- ⛱ Unlimited PTO
- 🐣 Paid Family leave
- 🕯 Compassionate Leave: 3-5 days each time the need arises
- 🧘🏽♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
- All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
Company info
- As our Influencer Marketing Manager, you will own CookUnity's influencer and creator marketing engine as a measurable acquisition channel.
- You'll build a portfolio of creator relationships across TikTok, Instagram, YouTube, and emerging platforms; turn CookUnity's chefs, menus, and customer insights into creator-ready angles; and make the channel accountable to incremental new-customer growth.
- This is a builder role.
- Create the operating system, run the deals, and scale our creator channel.
- Food has lost its soul to modern convenience.
- And with it, it has lost the power to nourish, inspire, and connect us.
- So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs.
- Today, CookUnity delivers 50 million meals a year from the industry's best chefs to homes all over the country.
- Ready-to-eat.
- And crafted with the passion that nourishes body and soul.
- Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.
Equal opportunity
- CookUnity is an Equal Opportunity Employer.
- Equal Opportunity Employer.
Visa & Work Authorization
- for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability
Apply directly at CookUnity →Create a free account for alerts like thisView CookUnity immigration profile
This listing is sourced directly from CookUnity's careers page and normalized into a canonical job model.