AB InBev | Growth Group

AB InBev | Growth Group

Global Brand Manager

New York, US

Sponsorship not specified$165k-$185kDetected 6 days ago
Strategic CommunicationsLeadershipCommunicationCollaborationOrganizational Skills

About the role

  • This role sits at the center of creative, media, and market execution, ensuring campaigns are deployed with excellence, aligned across markets, and optimized for impact.

Responsibilities

  • Lead the end-to-end execution of global campaigns across markets, ensuring strong deployment, alignment, and in-market excellence
  • Oversee campaign asset cascade, market communication, and ongoing support during live activations
  • Manage communications agency partners, including timelines, deliverables, workflows, and executional processes
  • Own mid-funnel content development in partnership with our in-house agency and cross-functional teams
  • Lead strategy and operations for our creative studio, including key priorities, content planning, end-to-end creative process management, and final creative approvals
  • Partner with Global Media teams to develop media strategies for major campaigns and initiatives
  • Lead reviews and approvals of campaign media plans to ensure alignment with brand objectives and communications strategy
  • Support markets with alignment, follow-ups, and optimization opportunities to maximize campaign effectiveness and consistency globally
  • Drive operational excellence across the brand's creative development process and key creative initiatives, including global programs

Requirements

  • 3+ years of experience in communications, media, social media, or creative agencies
  • Demonstrated ability to influence and align markets within a global organization

Compensation

  • Competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business

Benefits

  • $165.000 - $185.000 + Bonus
  • Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
  • Continuous learning: You'll develop the mindset and skills to navigate whatever comes next

Company info

  • AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands, we're number one or two in many of the world's top beer markets, including North America, Latin America, Europe, Asia, and Africa.
  • About AB InBev Growth Group
  • Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.
  • In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.
  • We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.
  • We're looking for a communications leader to drive the execution, amplification, and creative operationalization of this brand's global campaigns.
  • Partnering closely with internal teams, agency partners, and markets, this role will help bring the brand's global creative vision to life through strong operational leadership, creative collaboration, and disciplined execution.
  • AB InBev is the leading global brewer and one of the world's top 5 consumer product companies.
  • With over 500 beer brands, we're number one or two in many of the world's top beer markets, including North America, Latin America, Europe, Asia, and Africa.
  • Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams.
  • By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.
  • Role Overview
  • You'll be embraced for who you are and empowered to use your voice to help others find theirs
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