Harper
Performance Marketing & Paid Acquisition Lead
San Francisco
Sponsorship not specified$150k-$180kDetected 69 days ago
RESTA/B TestingGoogle AdsGoogle AnalyticsGrowth MarketingPerformance MarketingLogistics
About the role
- This is not a brand role - it's a numbers, systems, and scale role.
- Winning in 6-12 months looks like a predictable, scalable paid-growth engine, automation handling large portions of campaign management, and performance playbooks powering rapid vertical expansion.
Responsibilities
- Own paid acquisition. Manage and scale campaigns across Google, Meta, and lead-bidding marketplaces, with vertical-specific strategies for construction, med spas, manufacturing, and new segments - controlling budget against CAC, conversion, and throughput.
- Optimize the full funnel. Work landing pages, messaging, and conversion flows
- and partner with sales to read lead quality and adjust targeting in real time.
- scale what works, kill underperformers fast, and build playbooks for new vertical launches.
- and build systems that let performance marketing run continuously and efficiently.
- Own paid acquisition.
- Experience running and optimizing lead-based acquisition funnels, ideally for B2B, SMB, or high-consideration products
Requirements
- 5+ years of experience in performance marketing, paid acquisition, or growth marketing roles
- Strong understanding of CAC, conversion rates, attribution, and funnel economics
- Experience with analytics tools (e.g., Google Analytics / GA4), conversion tracking, pixels, and UTM frameworks
- Ability to run structured experiments across creatives, audiences, landing pages, and channels
- Comfort owning performance outcomes tied to pipeline and revenue, not just impressions or clicks
- Highly analytical mindset with strong spreadsheet skills and the ability to turn data into decisions
- You think in CAC, conversion rates, and throughput - and you enjoy owning revenue-impacting systems.
- You have 5+ years in performance marketing, paid acquisition, or growth, with hands-on Google Ads and Meta experience at meaningful budgets.
Nice to have
- Experience with lead bidding marketplaces or third-party lead sources
- Familiarity with tracking systems and closed-loop attribution
- Experience supporting multi-vertical acquisition strategies
- Exposure to automation, scripting, or AI tools for creative generation or campaign optimization
- Prior startup or high-growth company experience
- People screen - fit and alignment
- Super day - how you operate in real time
- Send your resume and one channel or campaign you scaled efficiently - the CAC and conversion before and after, and what you did to move them.
Compensation
- $150,000-$180,000, plus performance bonus and equity.
Benefits
- Uber commuter benefits
- Free gym membership
- Health, dental, and vision insurance
This listing is sourced directly from Harper's careers page and normalized into a canonical job model.