T. Rowe Price

Director, Global Marketing Implementation & Integration

Baltimore, MD · Director

Sponsorship not specified$132k-$225kDetected 7 days ago

Stakeholder ManagementCRMSalesCommunication

About the role

Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world.
We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business.

Thought partner in contributing to marketing strategy formation.
Lead the business strategy and governance for Lead Management across Marketing and Sales, establishing a center-led approach that aligns business priorities, operating processes, and capability evolution to drive commercial outcomes with next best action.
Strengthen alignment between marketing and sales to ensure campaigns, targeting, and engagement strategies support commercial objectives and client experience.
Identify operational gaps, risks, and inefficiencies and drive continuous improvement.
Drive the operational adoption of the enterprise Lead Management strategy by aligning campaign execution, seller workflows, analytics, and insights across Distribution to create a consistent and scalable lead management capability.
Coordinate marketing priorities across Analytics, Sales Operations, Sales Enablement, Technology, and other partners.
Ensure marketing initiatives are operationalized consistently through GSM processes, CRM workflows, lead management, and seller enablement.
Connect campaign execution, reporting, targeting, measurement, and sales activation into a cohesive operating model that supports commercial effectiveness.
Maintain accountability and momentum across cross-functional initiatives and strategic marketing programs.
Partner with Analytics & Insights to enable marketing strategy execution through reporting, operational measurement and advanced analytics driving commercial effectiveness

10+ years of total relevant work experience
Strong understanding of marketing strategy execution, campaign management, and the relationship between sales, marketing, and commercial performance.
Experience in marketing operations, demand generation, campaign operations, distribution enablement.
Knowledge of CRM systems, marketing technologies, reporting, dashboards, and campaign measurement frameworks.
Proven ability to translate strategic priorities into operational execution, creating clarity, governance, prioritization, and accountability in complex or ambiguous environments.
FINRA licenses are not required and will not be supported for this role.
Required:
Bachelor's degree or the equivalent combination of education and relevant experience AND
Preferred:
Experience partnering with senior marketing leaders to operationalize strategic priorities and drive measurable business and commercial outcomes.
Strong communication, stakeholder management, and organizational skills.
Demonstrated ability to influence cross-functional teams and senior leaders without direct authority, building alignment across Marketing, Sales, Analytics, Technology and Enablement
Broad exposure across multiple marketing disciplines-including brand, digital, content, campaign management, CRM, analytics, and sales enablement-with the ability to integrate these functions to drive commercial outcomes.
FINRA Requirements

$132,000.00 - $225,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$145,000.00 - $248,000.00 for the location of: Washington, D.C.
$161,000.00 - $276,000.00 for the location of: New York, California
Base salary is only one component of our total compensation package.

As an associate, you'll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
Annual bonus eligibility
A generous retirement plan
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Learn more about our benefits.

Here, you can expect equal opportunity and fair and consistent treatment for all.
equal opportunity employer and values diversity of thought, gender, and race.

in, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by

This listing is sourced directly from T. Rowe Price's careers page and normalized into a canonical job model.