Nortonlifelock Inc.

Product Growth & Experimentation Manager, User Lifecycle

USA - New York, NY

Sponsorship not specifiedDetected 14 hours ago

SnowflakeMachine LearningData ScienceAgentic AIA/B TestingMarketing AnalyticsGrowth MarketingForecasting

About the role

As Product Growth & Experimentation Manager, User Lifecycle, you'll play a pivotal role on MoneyLion's Growth & Retention team, driving user and revenue growth across the entire customer lifecycle.
We are a customer-obsessed, data-driven group focused on delivering exceptional user experiences while unlocking meaningful monetization opportunities.
Our mission is to strike the optimal balance between user value and business performance - by continually refining how, when, and where we engage users from activation through monetization, retention, and expansion.

Build and own MoneyLion's experimentation framework - holdouts, CRO, and A/B testing - and the incrementality and attribution methodology used across every lifecycle pillar (activation, monetization, retention, expansion).
Own the decisioning / automation layer: AID / Hightouch orchestration, eligibility, frequency, routing, and guardrails feeding Iterable, in-app, and ads.
Independently lead high-impact, cross-functional initiatives across multiple growth and monetization touchpoints in the MoneyLion experience.
Enhance performance - analyze user funnels, execute A/B tests, and optimize journeys to maximize conversion, monetization, and retention.
Champion a test-and-learn culture - drive experimentation, promote data-first thinking, and lead innovation to accelerate growth.
Partner with each lifecycle journey manager to design tests that prove (or disprove) decisioning lift versus business-as-usual, and translate readouts into concrete automation improvements.
Support monetization and pricing decisions across first purchase, upsell, retention, and reactivation experiences with rigorous experiment design and clean reads.
Deep experimentation expertise - incrementality design, attribution, and the statistical rigor to interpret significance and guide decisions.

7+ years in growth marketing, product-led growth, marketing analytics, experimentation, or marketing automation / martech, with a track record of driving measurable business outcomes.
Hands-on experience with marketing automation / decisioning platforms (Iterable / Braze, Hightouch, AID, or similar) and a modern data stack (Snowflake, Amplitude, Segment).
Proven ability to scale revenue and user base through lifecycle optimization and data-informed product enhancements.
Advanced experience with segmentation, cohort analysis, retention modeling, and lifetime value (LTV) frameworks.
Comfort operating AI / ML decisioning and supervising AI agents and automated workflows.

The annual base salary for this position is expected to be between $160,000 and $185,000.

You'll join MoneyLion, Gen's financial-wellness platform that helps millions of people take control of their money, build credit, and grow a healthier financial life.
Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off.

GEN), an S&P 500 company, we strive to give everyone the power to explore our shared digital world freely and safely.

This listing is sourced directly from Nortonlifelock Inc.'s careers page and normalized into a canonical job model.