PragerU

Email Marketing Manager

Los Angeles, CA

Sponsorship not specified$80k-$95kDetected 1 day ago

Email MarketingWritingSalesforceCRMRecruitingCadenceCommunicationPublic Speaking

About the role

We're proud to be voted among the "Best Place to Work in Los Angeles" by the LA Business Journal 4 years in a row.
Reporting to the Lifecycle Management Director, you'll translate lifecycle strategy into flawlessly executed campaigns, surface performance insights, and continuously test your way to better results.
If you're a skilled email practitioner who thrives on execution, loves digging into data, and wants their work to make a real impact, we want to hear from you.

Build and deploy lifecycle email journeys across the full membership funnel - welcome series, onboarding, engagement, renewal, and winback - in partnership with the Director of Membership Programs Manage day-to-day execution of all lifecycle email campaigns, ensuring accurate segmentation, on-time deployment, and flawless QA across every send Maintain and continuously improve audience segmentation to deliver relevant, personalized messaging based on member behavior, tier, tenure, and engagement signals Write or collaborate on email copy that is clear, conversion-driven, and consistent with PragerU's voice across all membership tiers Execute A/B tests on subject lines, CTAs, content, and send cadence - documenting results and applying learnings to improve performance over time Track, analyze, and report on key lifecycle metrics including open rate, click rate, conversion rate, churn, reactivation rate, and revenue per send, delivering regular performance updates to the Director of Membership Programs Identify trends and anomalies in campaign data and proactively surface optimization recommendations Coordinate with Fundraising, Membership and Design teams to ensure email assets, creative, and messaging are delivered on time and on brief Maintain organized documentation of all active journeys, campaign calendars, and test histories

3-4+ years of hands-on email marketing experience with direct ownership of lifecycle or CRM campaigns

The salary target for this role is $80,000 - $95,000+.
This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

What We Do: We promote American values through educational videos for people of all ages.

We promote American values through educational videos for people of all ages.
People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow-intellectually, spiritually, emotionally, and physically.
To learn more about PragerU, visit http://prageru.com.
PragerU is seeking a detail-oriented, data-driven Email Marketing Manager to execute and optimize our full post-acquisition lifecycle email program.
You'll be the hands-on owner of building, deploying, and improving the automated email journeys that move members from welcome to deeply engaged, to donors and recurring donors, as well as retention and win-backs.
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