Extreme Networks Inc.
Marketing Operations Manager
Thornhill, Canada · Senior
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About the role
- We are seeking a Marketing Operations Manager to join our team.
- This IC role will report to Senior Manager, MarTech Solution and Innovation.
Responsibilities
- Develop, configure, and maintain Marketo programs, campaigns, workflows, and integrations
- Collaborate with content, web & digital, field marketing, Integrated campaigns, events, and other stakeholders to gather requirements and execute campaign plans.
- Develop, implement, and continuously refine lead scoring models and routing logic
- Build and maintain marketing databases, segmentation strategies, progressive profiling, and audience targeting to maximize marketing efficiency
- Support critical MarTech tool integrations, including connecting Marketo with CRM, CMS, Webinar tools and other third-party platforms
- Collaborate cross-functionally with Web, Digital, IT, and Field Marketing Management teams to translate business requirements into technical implementations
- Maintain documentation for all Marketo configurations, processes, and integrations.
- Monitor, troubleshoot, resolve technical issues, and provide timely support to marketing teams.
- Develop, implement, and continuously refine lead scoring models and routing logic; driving MQL volume, conversion rate, and velocity to allow BDR to follow up on MQL fast.
- You will help build, execute and continuously improve marketing campaigns, workflows, administer our Marketo platform, support critical MarTech integrations, and provide campaign operations support across US time zones.
Requirements
- 7-9 years of demand generation, campaign & marketing operations, strategy and operations, business operations, or similar roles with exposure to both business and technical skills
- 2+ years of hands-on Marketo administration and expertise
- Strong understanding of lead scoring, lead routing, and SLA management
- Proficiency with marketing automation platforms, CRM systems (ideally Salesforce), and Webinar tools
- Ability to work independently and take initiative
- Experience working in highly cross-functional settings, and in a role that spans strategy, analysis, and operations in a fast-paced environment.
Nice to have
- Marketo Certified Expert (MCE) or equivalent certification
- Experience with additional marketing technology tools (Salesforce, Cvent, Marketo Engage, Webinar tools, Workflow Management tools etc.)
- Background in B2B technology or enterprise software marketing
- Experience managing webinar programs and event marketing operations
- The posted range reflects the amount Extreme Networks reasonably and in good faith expects to pay for this role upon hire.
- This range is set using objective, gender-neutral criteria based on skills, experience, responsibility, and working conditions.
- Paid holidays in accordance with local practice
Skills
- Inclusion is one of our core values and in our DNA.
- Marketing Operations Manager
Compensation
- This role has a market-competitive salary with an anticipated base compensation range of 110,000-140,000 CAD.
- The posted range reflects the amount Extreme Networks reasonably and in good faith expects to pay for this role upon hire.
- Actual compensation offered will depend on the selected candidate's experience, qualifications, skills, and work location.
Benefits
- Medical, dental, and vision insurance
- Flexible work schedules and work-from-home opportunities where role permits
- Paid time off, including open time off in eligible markets and statutory leave in all markets
- Retirement savings programs, including 401(k) matching in the United States
- Employee Stock Purchase Program, where eligible
- Flexible spending accounts, where eligible
- Tuition reimbursement, where eligible
- Life and disability insurance
- Extreme Networks offers a comprehensive benefits package.
- Specific benefits vary by country and may include:
- Benefits eligibility is based on country of employment, role, and employment status.
- Complete benefits details will be provided during the interview process and in the formal offer of employment.
Company info
- Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions.
- Become part of Something big with Extreme!
- Diversity and Inclusion is a vital part of our values and beliefs, and we're proud to foster an environment where every Extreme employee can thrive.
Equal opportunity
- Extreme Networks, Inc. is an Equal Opportunity Employer.
- Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
- We are committed to taking affirmative action to employ and advance in employment qualified protected veterans, including disabled veterans, recently separated veterans, active-duty wartime or campaign badge veterans, and Armed Forces service medal veterans.
- Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (for example, stereotyping) from ever gaining a foothold in our organization.
This listing is sourced directly from Extreme Networks Inc.'s careers page and normalized into a canonical job model.