Thenielsencompany
Senior Manager, Website Experience & Optimization
Remote, Remote, United States · Senior
Sponsorship not specifiedDetected 55 days ago
Data ScienceA/B TestingSEOContent MarketingContent CalendarsWordPressWebflowLeadershipCommunication
About the role
- Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed.
- When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together.
- We champion you, because when you succeed, we do too.
Responsibilities
- Manage the end-to-end web content strategy for Nielsen.com. Uphold the overarching narrative and editorial standards
- Lead the mapping of the user journey, designing clear "paths to purchase" to strategically place high-value assets and tools that maximize Marketing Qualified Lead (MQL) volume
- Co-own with Marketing Ops and the SEO Lead, the Information Architecture (IA), site map and navigational structure to ensure Nielsen's library of data and insights is discoverable, intuitive and optimized for user experience and discoverability (SEO, GEO, AIO, AEO)
- Utilize data-driven intuition and design sensibility to simplify complex product concepts for the web, focusing on digital experiences that drive high-value web actions
- Manage the the A/B testing process, tools and analytics, fostering a test-and-learn environment for all web work, including optimizing landing pages and calls-to-action (CTAs)
- Co-own and manage comprehensive website reporting in partnership with internal Analytics and Data Science teams, including KPIs and web performance benchmarks
- Build structure and processes to share reporting from web work with marketing teams and cross-functional partners that require web work for their projects. Establish clear benchmarks for success
- Partner with the Analytics team to monitor heatmaps, bounce rates and conversion flows, applying performance data directly to creative and structural decisions
- Serve as the strategic lead for web marketing operations, collaborating heavily with internal teams including Program Management, MarTech, WebDev, Creative, Data Science and UX to build cohesive digital experiences that support business objectives
- Collaborate closely with Demand Generation teams to develop and optimize high-conversion landing pages and web experiences
Requirements
- Growth-Obsessed: You view the website as a dynamic product that must be constantly tested and iterated upon to increase conversion rates and business impact.
- You view the website as a dynamic product that must be constantly tested and iterated upon to increase conversion rates and business impact.
- 7+ years of experience in web strategy, digital marketing, content marketing or digital product management.
- Experience managing agencies and matrixed internal cross functional relationships a must
Compensation
- The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee.
- Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs.
- Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.
- Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money.
- Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain.
- Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses.
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