Vendelux

IRL Engineer (In-Person Marketing Engineer)

New York, NY

Sponsorship not specifiedDetected 166 days ago

Agentic AISalesPipeline ManagementLogisticsLeadership

About the role

Events are one of the largest and most impactful marketing channels, yet historically one of the least measurable.
From identifying the highest ROI conferences to enabling targeted meeting programs, Vendelux helps companies turn events into a predictable and scalable growth engine.
If the GTM Engineer empowers teams with AI, the IRL Engineer uses AI to empower teams with human connection - the ultimate lever in modern GTM.

Build and execute Vendelux's strategy for in-person interactions across owned events, third-party conferences, field activations, and community experience.
Collaborate with team members across departments while also leveraging AI Agents to create IRL connections at scale
Generate sales pipeline and deepen customer/partner relationships through high-quality in-person interactions
Coordinate all pre- and post-event logistics, coordinate AI Agent & human outreach, and build agentic follow-up systems
Collaborate closely with sales, marketing, product, and leadership to align IRL strategy with business goals
Create scalable processes and measurement frameworks that operationalize relationship-building
Collaborate with engineering and product to build AI Agents that operationalize IRL Engineering tasks and IRL marketing jobs to be done
Vendelux https://vendelux.com/ is building the category-defining platform for event marketing intelligence.
Vendelux brings transparency and performance to this space - helping companies discover, evaluate, and optimize their event strategy with data.
This enables go-to-market teams to drive measurable ROI and maximize every event interaction.

5+ years in event marketing, field marketing, experiential marketing, or similar roles at a B2B tech company
Experience managing event budgets and driving measurable ROI
Demonstrated track record of beating goals and growing in responsibility
Data-driven mindset - can tie IRL activities directly to pipeline and revenue (badge scans ≠ success)
Interest and experience leveraging new AI capabilities to manage event logistics, budgets and driving measurable ROI
High ownership mindset; sets a high bar for excellence
Thrives in a fast-paced environment and learns quickly
Exceptional at prioritization and delivering results
A culture-builder who elevates team performance

Use the Vendelux platform to identify the highest-ROI opportunities for customer and prospect engagements
Own sponsorship negotiations, event budgets, and ROI reporting
Run owned experiences such as meetups, customer dinners, micro-events, and executive gatherings
Represent Vendelux externally as a thought leader in IRL marketing excellence and the future of event marketing

Competitive base salary + bonus
Equity participation
Medical, dental, and vision coverage
Unlimited PTO + two yearly company shutdowns (July 4th week & Christmas-New Year week)

Ensure every event (owned or sponsored) is optimized for maximum meetings with prospects, customers, partners, and talent
Our platform powers thousands of event decisions by delivering proprietary, AI-driven insights across hundreds of thousands of events globally.
At the core of our platform is a robust ecosystem of event organizer partnerships - where organizers share first-party data, enabling richer insights for customers while receiving benchmarking and audience intelligence in return.
In addition, Vendelux Meetings extends our platform by turning insights into pipeline - using AI to identify high-value attendees and proactively book 1:1 meetings between our customers and their ideal prospects at events.
Founded in 2021, Vendelux is a Series B SaaS company backed by top-tier investors including FirstMark.
This role is dedicated to engineering the highest-impact in-person interactions possible - for our internal teams, our customers, and our partners.
We are hiring our first IRL Engineer to set the standard for innovation, measurement, and ROI around every in-person moment Vendelux creates.
We are open to great people from non-traditional backgrounds.

This listing is sourced directly from Vendelux's careers page and normalized into a canonical job model.