NewRez
Senior Director - New Customer Acquisition
PA, Fort Washington · Director · Contract
Sponsorship not specifiedDetected 116 days ago
A/B TestingProject ManagementStakeholder ManagementSEMCRMPerformance MarketingNegotiationCommunicationMicrosoft Office
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odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 15 green-card filings in this occupation, 100% were for a worker who already held the job.
Green-card follow-through: 85%
Of 13 labor certifications old enough to have been used, 2 expired without the employer filing the next step. Median time from filing to decision: 503 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.
Files H-1B transfers
5 transfer filings in the last year, covering 5 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- New Customer Acquisition Strategy & Execution
- Identify new customer segments, market opportunities, and channel expansion opportunities.
- Present acquisition performance, insights, and optimization recommendations to senior leadership.
Responsibilities
- Develop, execute and optimize the enterprise new customer acquisition strategy across digital media, paid search, paid social, affiliates, partnerships, email/SMS nurture, and emerging channels.
- Lead funnel design, testing, and conversion rate optimization across all acquisition touchpoints.
- Own test and learn roadmaps, creative optimization cycles, and audience development plans.
- Support and manage partner programs to expand reach and accelerate customer growth.
- Lead and develop a high-performing acquisition team including channel managers, strategists, and growth specialists.
- Collaborate closely with Product, Sales, Technology, Data, and Analytics teams to align acquisition initiatives with broader business goals.
- Set clear performance objectives, manage budgets, and support professional development.
- The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
Requirements
- Ability to effectively and accurately convey information to others.
- 10+ years of experience in digital acquisition, performance marketing, or growth marketing.
- 3+ years of experience leading teams or complex cross functional initiatives.
- Strong analytical capabilities with the ability to translate data into acquisition strategy.
- All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Microsoft Authenticator.
Nice to have
- Bachelor's degree in Marketing, Business, or a related field required
Skills
- Skills, Abilities, and Knowledge
- Strong verbal communication skills; strong writing and composition abilities.
Benefits
- Medical, dental, and vision insurance
- Health Savings Account with employer contribution
- 401(k) Retirement plan with employer match
- Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
- Tuition & Certification reimbursement
- 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
- We offer benefits, programs, and perks that support you in every aspect of your life.
- Our total rewards package is designed to support your whole self.
Company info
- At Newrez, we bring big thinkers and caring doers together to make home happen. We're a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that's why we invest in your growth, wellbeing, and ability to make an impact.
- Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.
- The Sr Director New Customer Acquisition is responsible for leading and scaling Newrez's first‑time customer growth engine across paid, owned, earned, and partner channels. This role will lead the strategy, execution and optimization of multichannel acquisition programs with a focus on driving high‑quality demand, efficient conversion, and sustainable ROI.
- At Newrez, we bring big thinkers and caring doers together to make home happen.
- We're a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other.
- We believe that when our people thrive, homeowners thrive - and that's why we invest in your growth, wellbeing, and ability to make an impact.
- Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication.
- We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.
- Through Newrez NOW, our Corporate Social Responsibility program, you'll have opportunities to give back, lead, and make a difference.
Equal opportunity
- We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.
- Different makes us better.
- CA Notice at Collection
This listing is sourced directly from NewRez's careers page and normalized into a canonical job model.