University of Arkansas - Fort Smith

University of Arkansas - Fort Smith

Associate Director of Enrollment Marketing

Fayetteville, AR, USA · Director

Sponsorship not specifiedDetected 15 days ago
A/B TestingAccessibilityEmail MarketingStrategic CommunicationsMarketing AnalyticsHubSpotSalesforceCRMHRHRISResearchLeadershipCommunicationCollaboration

About the role

  • You will be able to access and complete the application through "My Draft Applications" located on your Candidate Home page.
  • Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.
  • As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance.

Responsibilities

  • Lead the design and implementation of targeted marketing strategies that support undergraduate and transfer recruitment goals.
  • Support public relations strategies and executive communications in collaboration with the Vice Provost of Enrollment and the Associate Dean of Enrollment to promote the status of the university.
  • Lead the coordination and execution of the full lifecycle marketing experience in collaboration with a marketing technology team, ensuring strategic alignment and sequencing across email campaigns, SMS, microsites, landing pages, and behavioral triggers.
  • Provide strategic direction for digital content and visual storytelling initiatives that support the student journey, in collaboration with internal staff and external vendors.
  • Conduct ongoing performance analysis of marketing campaigns using engagement metrics, audience behavior insights, A/B testing, and conversion tracking to inform strategy, optimize outcomes, and guide future campaign planning.
  • Partner with Admissions, Enrollment Services, the Honors College, academic departments, and University Relations to coordinate marketing initiatives, align campaign strategy and timelines, and ensure a cohesive message across all platforms.
  • Regular, reliable, and non-disruptive attendance is an essential job function of this job, as is the ability to create and maintain collegial, harmonious working relationships with others.
  • Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume Optional Documents:
  • The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds

Requirements

  • At least three years of progressive experience in marketing, communications, enrollment marketing, public relations, or a related field
  • Experience managing integrated campaigns, drafting communications for associated channels, and managing editorial oversight
  • Experience analyzing campaign performance data, applying audience insights, and using testing methodologies (e.g., A/B testing) to improve outcomes
  • Experience coordinating projects across multiple stakeholders and supervising professional staff, student employees, or project teams
  • Required checks are identified in the position listing.
  • Persons must have proof of legal authority to work in the United States on the first day of employment.
  • All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS
  • Required Documents to Apply:
  • Appli­cants are required to submit a request for each position of which they have applied.

Nice to have

  • Experience supporting executive communications, institutional public relations initiatives, or reputation-management efforts within a complex organization
  • Experience with enrollment marketing best practices, student search and recruitment strategies, CRM ecosystems (e.g., Slate, Salesforce Marketing Cloud, HubSpot), and marketing analytics tools

Compensation

  • The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs wi

Benefits

  • If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu): Request an Accommodation.

Equal opportunity

  • The University of Arkansas is an equal opportunity institution.
  • equal opportunity, educational excellence and unparalleled access for all.

Visa & Work Authorization

  • Sponsorship Available:
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This listing is sourced directly from University of Arkansas - Fort Smith's careers page and normalized into a canonical job model.