Wave HQ
Senior Manager, Product Lifecycle Marketing
Toronto, Ontario · Senior
Sponsorship not specifiedCAD 145k-CAD 160kDetected 144 days ago
A/B TestingProduct ManagementAccountingRecruitingLeadership
About the role
- We work in an environment buzzing with creative energy and inspiration.
Responsibilities
- Deliver PLG motion campaigns focused on customer value, free-to-paid conversion, usage-based expansion, and monetization levers.
- Partner with Product and Growth teams to ensure PMM insights are fully activated across journeys.
- Manage, mentor, and develop a team of Product Marketing Managers across Wave's product lines (Accounting, Invoicing, Payments, Payroll).
- Define success metrics for product marketing initiatives and drive continuous improvement.
- Own GTM strategy across major product launches, feature releases, and enhancements.
- Partner with Product and Growth leadership to align launch plans with adoption and revenue goals.
- Cross-Functional Influence & EnablementServe as the primary Product Marketing partner to Product, Growth, and Customer Experience.
Requirements
- No matter where you are or how you get the job done, you have what you need to be successful and connected.
- The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.
- Have 7-10+ years of product marketing experience in SaaS, with experience managing other PMMs.
Compensation
- CAD 145k-CAD 160k
Benefits
- Champion experimentation and learning across GTM and customer journeys.
- Ensure launches/enhancements are supported across lifecycle, product education, enablement, and marketing channels.
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This listing is sourced directly from Wave HQ's careers page and normalized into a canonical job model.