Ethos

Director, Digital Marketing

Remote US · Director · Full-time

Sponsorship not specified$150k-$266kDetected 20 days ago

Data VisualizationPerformance MarketingExcelPerformance ManagementLeadershipCommunicationCollaborationPublic Speaking

About the role

Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success!
As a fast-growing startup, you will be working closely with colleagues across all teams and senior management.
Subject Matter Expertise: Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices.

Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals.
Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels.
Manage and optimize relationships with external client partners.
Conduct deep-dive analyses on channel performance and implement actionable findings with speed.
Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics.
Strategic Ownership: Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals.
Cross-Functional Partnership: Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels.
Relationship Management: Manage and optimize relationships with external client partners.
Data-Driven Execution: Conduct deep-dive analyses on channel performance and implement actionable findings with speed.
Thought Leadership: Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics.

Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.
Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver.
Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment.
Relevant Experience: Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver.
Technical Proficiency: Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights.

Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred).
Proven Track Record: Demonstrated success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred).

The US national base salary range for this full-time position is $150,000 - $266,000.

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale.
With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike.
Ethos is redefining how life insurance is bought, sold, and underwritten.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at https://www.ethoslife.com/careers/
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

This listing is sourced directly from Ethos's careers page and normalized into a canonical job model.