Unilever

Associate Manager Search & LLM PC

Hoboken US HQ

Sponsorship not specified$89k-$133kDetected 9 days ago

LLMsSEOSEMContent MarketingCommunication

About the role

Working closely with the Search & LLM Manager, this role focuses on the day-to-day execution of Answer Engine Optimization (AEO) and holistic search initiatives.
This is a high-growth role at the forefront of AI search transformation, offering exposure to cutting-edge technologies including LLMs, AI overviews, and social search ecosystems.
We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed.

o Support tracking and reporting of AEO KPIs such as Share off Voice (SOV), brand sentiment, and citation share.
o Maintain and evolve prompt tracking frameworks, "must-win" queries, and competitive benchmarking analyses
o Partner with content, UX, brand teams, R&D, Legal, and Consumer Insights to optimize blog like content, PDPs, and campaign landing pages for AI-driven discoverability
Authority Building & Backlink Strategy
o Support optimization of content for discoverability across social platforms including TikTok, YouTube, and Reddit
o Partner with social, influencer, and agency teams to integrate search insights into content creation and distribution
o Support execution and optimization of existing paid search campaigns (text, visual Demand Gen and Msan, Pmax), working with brand and agency partners to create approved text and visual copy.
Strong authority building and backlink profile, with accurate representation in third-party content shaping AI responses.
All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

3-5+ years of experience in digital marketing, search (SEO/SEM), content strategy, or analytics
Experience with LLM tools, prompt testing, or AI-driven search platforms (e.g., ChatGPT, Gemini, Copilot)
Familiarity with content optimization principles including E-E-A-T and structured data

The pay range for this position is $88,600 to $133,000.
Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Unilever employees are eligible to participate in our benefits plan.
Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com.

This listing is sourced directly from Unilever's careers page and normalized into a canonical job model.