WorkSpan
Marketing Operations and Analytics Manager
Remote (United States)
Sponsorship not specifiedDetected 278 days ago
HTMLCSSMongoDBDatabricksAWSHubSpotSalesforceMarketoCRMGrowth MarketingLeadershipCommunicationCollaboration
About the role
- As our Marketing Operations Manager, you'll be the connective tissue between marketing creativity and business precision.
Responsibilities
- Manage day-to-day marketing automation operations-campaigns, forms, landing pages, and lead routing.
- Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics.
- Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel.
- Design and maintain lead scoring and journey frameworks to ensure Sales gets high- quality leads with full context.
- Build dashboards and reports that measure marketing performance, attribution, and ROI.
- Explore and implement AI tools to accelerate campaign creation, personalization, and data management.
- You'll build the systems, automations, and data flows that make our campaigns work-and explore how AI can make them work better.
Requirements
- 4+ years in marketing operations, growth marketing, or demand generation roles.
- Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent).
- Familiarity with UTM tracking, attribution, and funnel reporting.
- Working knowledge of HTML/CSS and basic API/webhook logic.
- Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT, Jasper, HubSpot AI, Copy.ai, etc.).
Nice to have
- Experience integrating with CRM systems (Salesforce preferred).
Skills
- About WorkSpan The next era of growth is being driven by business interoperability.
- Are energized by the idea of AI as an accelerant for creativity, precision, and decision- making.
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