Kalshi
Linear/Streaming Lead
New York Office · Senior
Sponsorship not specified$170k-$250kDetected 240 days ago
A/B TestingNegotiationForecastingLeadershipCommunicationCollaborationProblem Solving
About the role
- Kalshi has defined a new category: prediction markets.
- Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset.
- The ideal candidate combines media expertise with an entrepreneurial mindset, helping position Kalshi as a category-defining brand through smart, measurable TV investment.
Responsibilities
- Develop, execute, and optimize Kalshi's TV buying strategy across national and local markets
- Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition
- Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery
- Build and maintain strong relationships with networks, stations, DSPs, and media partners
- Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals
- Develop detailed post-buy analyses, performance reports, and recommendations for future cycles
- Own TV/media budgets-forecasting, allocating, and managing spend across channels and timeframes
- Ensure campaigns deliver within budget while meeting efficiency targets
- Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi's playbook
- Kalshi is seeking a strategic and data-driven TV Lead to own our national and streaming television strategy end-to-end.
Requirements
- 5-10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment
- Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)
- Proven experience optimizing campaigns based on data and measurable KPIs.Excellent negotiation skills, analytical thinking, and attention to detail
- Ability to thrive in a fast-paced, experimentation-heavy environment
- Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically
- Bachelor's degree required; relevant marketing, advertising, or communications background preferred
Nice to have
- Established relationships with networks, stations, and media vendors a strong plus.
- Bachelor's degree required
- relevant marketing, advertising, or communications background preferred
Compensation
- $170,000 to $250,000 plus equity
- This salary range is based on the current available market data and represents the expected range for this role.
- Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome a conversation.
Benefits
- We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.
Company info
- bring more truth to the world through the power of markets.
- we hire really talented people, work really hard, and enjoy the climb.
- We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.
- We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission.
Equal opportunity
- Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer.
This listing is sourced directly from Kalshi's careers page and normalized into a canonical job model.