IBC Bank
Digital Media Specialist
Laredo, TX · Full-time
Sponsorship not specifiedDetected 21 days ago
SEOGoogle AnalyticsVideo ProductionResearchLeadershipCommunicationCritical Thinking
About the role
- The Digital Marketing Specialist is responsible for planning and executing digital marketing strategies and driving brand awareness online, via paid and organic client acquisition tactics.
- The statements on this job description are intended to describe the general nature of level of work being performed by incumbents.
- Plan and execute digital marketing communication strategies that align with the brand's business objectives
Responsibilities
- Develop brand's online presence and identity
- Develop social media strategy including competitive analysis as well as guidelines and best practices
- Manage online ad expenditures with reporting and performance analysis
- 2 years' experience in digital marketing implementation, website design, and social media or 3 years of hands-on experience in digital media.
Requirements
- They are not an exhaustive list of all responsibilities, duties, and skills required by all incumbents.
Skills
- Creative Design and Illustration
- Must be highly proficient in spoken and written English
- Optimization of web site and Facebook page for maximum conversions
- Search Engine Optimization
- Active listening
- Critical thinking
- Education - Bachelors in Communication, Marketing, Advertising, Journalism or related field
- A professional portfolio will be expected at time of interview.
Company info
- IBC Bank successes are the result of an aggressive and innovative attitude.
- The Bank's "We Do More" philosophy reflects its dedication to the growth and success of its employees, customers and communities.
- IBC bank hires talented, creative and dedicated individuals to help our business succeed.
- We are a company that values leadership, community engagement and relationship building that leads to a culture of excellence.
- We are currently seeking to fill positions across all business segments.
- IBC's focus is to be customer centric and strive to provide excellent customer experience.
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This listing is sourced directly from IBC Bank's careers page and normalized into a canonical job model.