Arive

Arive

Head of Marketing

San Francisco Bay Area, CA · Full-time

Sponsorship not specified$180k-$250kDetected 7 days ago
Full-Stack DevelopmentData VisualizationSEOBrand StrategyHubSpotSalesforceMarketoGoogle AnalyticsCRMOutbound SalesPerformance ManagementLeadershipCommunicationMentoring

About the role

  • Keep the CEO and executive leadership informed on marketing performance, pipeline contribution, and brand health through regular metrics reviews.
  • Note: ARIVE is an Equal Opportunity Employer.

Responsibilities

  • Own brand voice, visual identity, and thought leadership (webinars, case studies, PR, bylined content).
  • Lead product marketing for new features and releases - launch narratives, announcements, and go-live communications orchestrated across email, in-app, social, web, PR, and sales-enablement channels.
  • Champion ARIVE's presence in industry awards and recognition programs (e.g., HousingWire Tech100) - own the submissions calendar and turn wins into brand-credibility moments across channels.
  • Community & Partner Marketing: Deepen ARIVE's highly engaged broker community and strategic industry partnerships (e.g., AIME, NAMB, Agencies etc.) to drive organic advocacy, referral loops, and brand loyalty.
  • Own ARIVE's hosted-event strategy end-to-end - user conference, roadshows, and webinar series - with clear engagement and pipeline goals for each.
  • ABM, Demand Generation & Customer Marketing: Build and run a tiered ABM program for high-value wholesale lenders and top broker shops - joint account selection and tiering with Sales, personalized multi-channel plays (content, events, digital, outbound air cover), and account-level engagement, pipeline, and expansion reporting.
  • Build a multi-channel demand generation strategy (content, SEO, events, paid media, lifecycle/email) to consistently drive high-quality platform sign-ups
  • Brand & Community Builder: Proven track record building brand affinity and leveraging user communities (Facebook groups, association partnerships, live industry events) to fuel product-led, organic growth.
  • Leadership: Strong people-management skills with experience building and mentoring a marketing team
  • Leadership: Strong people-management skills with experience building and mentoring a marketing team; comfortable operating with high autonomy in a fast-paced startup.

Requirements

  • Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) and analytics/BI tools (GA4, Looker, or Tableau).
  • MarTech Fluency: Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) and analytics/BI tools (GA4, Looker, or Tableau).

Nice to have

  • Deep familiarity with mortgage technology, Loan Origination Systems (LOS), Point-of-Sale (POS) platforms, or the independent mortgage broker channel strongly preferred.
  • Experience marketing to loan originators, brokers, or wholesale lenders - with fluency in the channel's language, communities, and events - is a strong plus.
  • Working knowledge of advertising/compliance considerations in mortgage marketing (e.g., RESPA, state licensing rules) is a plus
  • all external claims are reviewed in partnership with Legal/Compliance.
  • Bachelor's degree in Marketing, Business, or a related field preferred
  • Industry Knowledge: Deep familiarity with mortgage technology, Loan Origination Systems (LOS), Point-of-Sale (POS) platforms, or the independent mortgage broker channel strongly preferred.
  • Regulated-Industry Awareness: Working knowledge of advertising/compliance considerations in mortgage marketing (e.g., RESPA, state licensing rules) is a plus

Skills

  • San Francisco Bay Area, CA; Hybrid 3-4 days per week in office in San Ramon, with remote flexibility on other days
  • Position Overview
  • Join us to make a meaningful, sustainable impact alongside some of the industry's brightest minds.

Compensation

  • The US base salary range for this full-time position is $180,000 - $250,000 + up to 20% performance-based bonus.
  • The position is eligible for performance-based equity compensation.
  • Our salary ranges are determined by location, level, and role; individual compensation will be determined by experience, skills, and job-related knowledge.
  • Own one unified annual marketing plan spanning brokers and wholesale lenders - with clear pipeline, CAC/LTV, and brand-health targets - define ICPs and segment-specific value propositions, and align with Sales on shared goals, SLAs, and feedback loops.
  • Manage the annual marketing budget with a strict eye on Customer Acquisition Cost (CAC) and lifetime value (LTV).

Benefits

  • Compensation: The US base salary range for this full-time position is $180,000 - $250,000 + up to 20% performance-based bonus.
  • The position is eligible for performance-based equity compensation.
  • Comprehensive health, dental, and vision insurance.
  • Generous PTO policy.
  • Endless learning and growth opportunities in a fast-paced, high-growth startup.

Equal opportunity

  • ARIVE is an Equal Opportunity Employer.
  • Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status or any other characteristic protected by local, state, or federal laws, rules, or regulations.
  • Equal Opportunity Employer.
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