Mattel
Manager, Data Analytics
El Segundo, CALIFORNIA, United States
Sponsorship not specifiedDetected 1 day ago
PythonData StructuresSQLBigQuerySnowflakeRedshiftMachine LearningData AnalysisData EngineeringData ScienceData VisualizationStatisticsA/B TestingGoogle AnalyticsCRMExperimental DesignLeadershipCollaborationMentoring
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Cap-exempt (no lottery)0
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Entry-level history0
PERM / green-card track0
Lottery odds40
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About the role
- This role sits at the intersection of analytics, technology, and business strategy-partnering with stakeholders across ecommerce, digital marketing, product, merchandising, and technology to transform data into actionable insights.
- You will also mentor analysts on the team, establish best practices in analytics and experimentation, and help shape the evolving analytics strategy supporting Mattel's global DTC ecosystem.
- The ideal candidate is both technically strong and business-oriented, with a passion for solving complex problems, mentoring others, and translating data into meaningful business impact.
Responsibilities
- We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.
- We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
- The Manager, Data Analytics plays a critical role within Mattel's DTC Consumer Data & Analytics team, helping unlock the value of consumer and ecommerce data to drive business growth.
- Design and execute complex analyses using statistical and computational methods to evaluate ecommerce performance, consumer behavior, and marketing effectiveness
- Apply advanced statistical techniques such as regression analysis, hypothesis testing, causal inference, and experimental design to evaluate business initiatives and product changes
- Develop predictive and descriptive models to estimate outcomes such as consumer lifetime value, purchase propensity, churn risk, and campaign performance
- Partner closely with data engineering teams to design and improve scalable data pipelines, data models, and data structures that support analytics and reporting needs
- Design and build scalable dashboards and reporting solutions that enable stakeholders to monitor key DTC performance metrics and identify opportunities for growth
- Develop interactive visualizations and data products that communicate complex analytical results clearly and effectively
- Deliver insights through compelling data storytelling that supports executive decision-making
Requirements
- 8+ years of experience in analytics, business intelligence, data science, or a related field
- Experience leading complex analytics projects and influencing business decisions through data
Nice to have
- Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Engineering, or another quantitative discipline (Master's degree preferred)
- Prior experience in ecommerce, digital analytics, consumer analytics, or retail environments strongly preferred
Skills
- Advanced proficiency in SQL and working with large-scale relational datasets
- Experience working with cloud data platforms such as Redshift, BigQuery, Snowflake, or Athena
- Strong proficiency with Python or R for statistical analysis, data processing, and modeling
- Experience with data visualization and BI tools such as Tableau, QuickSight, Looker, or similar platforms
- Strong understanding of statistical analysis and experimentation, including hypothesis testing, regression analysis, and A/B testing
- Familiarity with digital analytics platforms such as Google Analytics or Adobe Analytics
- Business & Analytical Skills
- Strong understanding of ecommerce and marketing performance metrics such as:
- Conversion rate
- Customer acquisition
- Demand and net sales
- Contribution margin
Company info
- Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
- We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular that we own or license in partnership with global entertainment companies.
- Our offerings include toys, content, consumer products, digital and live experiences.
- Our products are sold in collaboration with the world's leading retail and ecommerce companies.
- Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
- Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
- Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
- Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day.
- We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
- Mattel's Direct-to-Consumer (DTC) and Ecommerce organization is a key driver of Mattel's digital transformation and global growth strategy.
- Through experiences like Mattel Creations, American Girl, and brand-owned ecommerce platforms, the team creates engaging digital destinations where consumers can explore, connect with, and purchase directly from our brands.
- The DTC organization brings together product, merchandising, marketing, technology, and analytics to deliver best-in-class digital experiences for collectors, parents, and fans around the world.
- By combining consumer insights, innovative product experiences, and data-driven decision making, the team is focused on strengthening direct relationships with our consumers and accelerating the growth of Mattel's global ecommerce business.
- Prototype and evaluate advanced analytical approaches, including machine learning methods and domain-specific models where appropriate
- Write highly optimized SQL queries to extract, transform, and analyze large-scale datasets across multiple relational databases and cloud data platforms
- Ensure data integrity, consistency, and accuracy across DTC data sources including ecommerce platforms, digital analytics, CRM, marketing systems, and operational data
- Contribute to improvements in data architecture, analytics workflows, and data governance practices that enable reliable and scalable analysis
- Establish visualization standards and best practices that ensure clarity, consistency, and actionable storytelling across analytics outputs
- Define measurement frameworks and key performance indicators for ecommerce initiatives, digital marketing campaigns, and consumer engagement programs
- Lead experimentation initiatives, including A/B testing and experimental design, to evaluate product features, merchandising strategies, and marketing initiatives
- Analyze and interpret experimental results to provide clear recommendations and guide product and business strategy
- Develop standardized approaches for measuring funnel performance, customer journeys, and consumer lifecycle behavior
- Lead high-impact analytics projects that support Mattel's Direct-to-Consumer ecommerce strategy and digital transformation
This listing is sourced directly from Mattel's careers page and normalized into a canonical job model.