Babbel
Senior Manager, CRM Revenue Expansion
New York · Senior · Full-time
Sponsorship not specified$110k-$126kDetected 1 day ago
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About the role
- Babbel is hiring a Senior Manager, CRM Revenue Expansion to join our team in our New York City office.
- This role focuses on identifying revenue‑driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn.
- Your work will ensure millions of Babbel's subscribers continue to feel valued, inspired, and motivated to learn.
Responsibilities
- Run the engine, manage the campaign calendar and turn results into sharp insights that shape what we do next.
- Make every message land, partner with creative, product, and international teams so it feels right everywhere, for everyone.
- Babbel Inc. uses AI-assisted tools to help review applications and support our recruiting team.
Requirements
- A strong understanding of international markets and corresponding customer behaviors
- Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
- Experience with BI platforms like Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
- Proficiency with A/B and multivariate testing methodologies
- A test-and-learn mindset: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration - including failure - as part of the path to step-change results
- Hands-on experience building and optimizing upsell-focused email, in-app, and push marketing campaigns
- Fluency with ESPs like Salesforce, Emarsys, Braze, or Customer.io http://Customer.io
- Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
- A data-first mindset, you interpret results, spot trends, and make recommendations based on campaign performance
- Exceptional written and verbal communication skills with attention to detail and a creative sensibility
- Why Babbel:
- Join a global company with purpose
Nice to have
- At least 5 years of CRM experience in a high-volume, revenue-focused role
- experience in a B2C subscription-based tech company is a plus
Compensation
- In New York City, the reasonable annualized full-time salary for this role is $110,000 - $126,000 and placement within this range will vary based on several factors including, but not limited to experience, education, licensure/certifications, training and skill level.
Benefits
- Competitive compensation, PTO, benefits
- Own the CRM growth strategy, set the vision for upsell, cross-sell, and win-back, and make it happen globally.
Company info
- Are you passionate about learning languages?
- About helping people connect and communicate across cultures, for travel, friendship, or career advancement?
- About making an impact to our company and our 25MM+ learners?
- Come join our NY-based team as a Senior Manager, CRM Revenue Expansion
- Build journeys customers love, from first idea to full launch, driving conversions and LTV at every stage.
Equal opportunity
- Babbel is an equal opportunity employer committed to diversity and inclusion.
This listing is sourced directly from Babbel's careers page and normalized into a canonical job model.