Amika Careers
Senior Director, Influencer, Communications + Cultural Strategy
Brooklyn, NY · Director
Sponsorship not specifiedDetected 12 days ago
Content MarketingBrand StrategyNegotiationLeadershipCommunicationCollaborationMentoring
About the role
- Define the annual global communications, influencer, and advocacy roadmap, ensuring alignment to brand priorities, product launches, retail moments, professional initiatives, international market needs, and cultural opportunities.
- Translate beauty, haircare, fashion, entertainment, wellness, professional, and digital culture signals into actionable brand opportunities, storytelling territories, creator partnerships, and campaign ideas.
- Serve as the senior internal authority on influence, communications, advocacy, earned storytelling, creator culture, cultural relevance, and reputation.
Responsibilities
- strategy & roadmap Architect and lead amika's global influence ecosystem-spanning organic advocacy, earned media, brand storytelling, and paid influencer programming-to drive brand equity, cultural relevance, and measurable business impact.
- Act as a strategic advisor to senior leadership on brand reputation, issues management, creator risk, corporate/product communications, competitive positioning, and cultural opportunities. campaigns & execution Lead global influencer, PR, earned media, and advocacy strategy across 360 go-to-market plans, from strategic development through activation, optimization, reporting, and post-campaign learnings.
- Own strategic leadership of paid influencer agency programming, including creator selection, briefing, content strategy, usage rights, approvals, and performance learnings.
- Coordinate with the paid media lead on investment strategy and channel amplification.
- Manage external PR, influencer, paid influencer, talent, and cultural agency partners, ensuring strong strategic output, operational excellence, brand consistency, creator quality, and measurable performance.
- Proven track record building global or multi-market influencer, earned media, communications, or advocacy strategies that drive brand relevance, consumer engagement, earned conversation, and measurable business impact.
- Experience managing paid influencer programming, including agency oversight, creator briefs, content strategy, usage rights, approvals, performance reporting, and alignment with paid media partners.
- Proven experience leading, mentoring, and developing high-performing teams.
- Experience managing external agency partners across PR, influencer, paid influencer, talent, cultural strategy, events, or communications.
- Strong executive presence with the ability to influence senior leadership, cross-functional partners, agencies, international stakeholders, and external talent partners.
Requirements
- Strong understanding of earned media strategy, brand communications, reputation management, and cultural storytelling.
Compensation
- Define the annual global communications, influencer, and advocacy roadmap, ensuring alignment to brand priorities, product launches, retail moments, professional initiatives, international market needs, and cultural opportunities.
Company info
- Experience developing global playbooks, regional toolkits, agency models, governance frameworks, and market-level guidance across multiple countries or regions.
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