Relay
Director of Performance Marketing
Toronto, ON · Director
Sponsorship not specifiedDetected 11 days ago
SQLA/B TestingSEMPerformance MarketingForecastingPerformance ManagementLeadershipMentoring
About the role
- We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
- Relay's performance marketing team runs one of the most analytically sophisticated paid programs in the SMB fintech space - operating across paid search, paid social, affiliate, CTV, and direct mail with a $2-3M monthly budget.
Responsibilities
- Own Relay's full paid media portfolio - paid search, paid social, affiliate, CTV, linear TV, and direct mail.
- Directly manage and develop a team of performance marketers, owning hiring, leveling, performance management, and growth pathways while coaching on channel mechanics, creative strategy, and business impact.
- Lead Relay's TV and CTV strategy, partnering with Brand and Creative on messaging and measurement. Build the attribution infrastructure that connects upper-funnel investment to downstream efficiency.
- Drive paid search and paid social programs with a bias toward continuous experimentation - audience segmentation, creative testing, bidding strategy, and landing page optimization across both PLG and sales-assisted conversion paths.
- Own the affiliate program end-to-end, including partner recruitment, commission structure, compliance, and performance management. Identify non-obvious distribution partners in the SMB ecosystem.
- Work with the data team to build and maintain Relay's measurement infrastructure across paid channels - media mix modeling, multi-touch attribution, and incrementality testing. Own the methodology and use it to strengthen decision making.
- Own paid media budget modeling, pacing, and forecasting, partnering with Finance on plans that hold up under scrutiny and flex intelligently as performance data comes in.
- Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development.
- You'd rather build something better than defend something familiar.
Requirements
- Experience marketing to small business owners or self-employed professionals
- Experience with direct mail as an acquisition channel
Nice to have
- Set channel strategy, budget allocation, and performance targets across brand and performance objectives.
- Hold the team accountable to both.
- 8+ years in performance marketing or paid media, with at least 2 years managing a team, ideally at a high-growth SaaS, fintech, or subscription business.
- You've owned a multi-million dollar monthly paid media budget and can walk through how you've allocated across channels, how your thinking evolved, and what you'd do differently.
- You don't accept last-click as an answer.
Compensation
- The annual salary range for this role is $207,000 CAD to $253,000 CAD.
- For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $230,000 CAD.
Benefits
- Experience in a regulated industry (fintech, healthcare, insurance) - you know how to run aggressive acquisition programs within compliance constraints
- For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub https://www.notion.so/Candidate-Hub-1c7da8b7f88580a893f7d7c7852b064e?pvs=21.
Company info
- We believe Relayers should feel rewarded for the impact they have on our mission and growth.
- We're looking for people who are relentless, curious, and care deeply about the work.
This listing is sourced directly from Relay's careers page and normalized into a canonical job model.