Sophos
Manager, Expansion & Vertical Marketing
United States
Sponsorship not specified$113k-$189kDetected 70 days ago
Machine LearningComputer VisionCybersecurityDetection EngineeringGrowth MarketingCustomer SuccessFirewallResearchCommunication
About the role
- Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.
Responsibilities
- Develop scalable portfolio expansion & cross ‑ sell marketing frameworks
- Build repeatable execution frameworks that connect product value, customer maturity signals, and field GTM motion.
- Build vertical marketing strategy for priority industries
- Build AI enabled, insight driven programs
- Design programs that scale efficiently through automation, intelligence, and clear activation guidance.
- Translate strategy into execution that drives revenue
- Package expansion and vertical strategies into clear plays, guidance, and activation frameworks that sales, partners, and field teams can easily adopt in market.
- Define success metrics tied to expansion outcomes (e.g., attach rates, cross sell penetration, influenced pipeline), and continuously optimize based on results.
- An operational mindset, with the ability to design repeatable programs, clear plays, and scalable execution models.
Requirements
- 4-7+ years of experience in Customer Marketing, Growth Marketing, or Expansion Marketing.
- Strong understanding of how to align marketing strategy to sales and customer success priorities.
Nice to have
- Experience in cybersecurity, enterprise SaaS, or a technical B2B environment is a plus.
Skills
- Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks.
- Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.
Compensation
- In the United States, the base salary for this role ranges from $113,000 to $189,000.
- In addition to base salary, we offer additional compensation including bonus eligibility and a comprehensive benefits package.
Company info
- Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services.
- Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.
- Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies - including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM.
- Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business.
- Role Summary The Expansion & Vertical Marketing Manager owns and scales the global expansion marketing strategy and programs within the GTM organization.
- This role has end-to-end accountability for product-led expansion and vertical execution - driving attach, upsell, and cross-sell across our portfolio while helping to define how Sophos shows up in priority industries.
- You'll design scalable, AI-enabled expansion programs rooted in real customer outcomes and aligned to GTM priorities to accelerate growth within the existing customer base.
- At Sophos, we believe in the power of diverse perspectives to fuel innovation.
Visa & Work Authorization
- While we are a remote first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.
This listing is sourced directly from Sophos's careers page and normalized into a canonical job model.