Accord

Head of Growth

Toronto

Sponsorship not specifiedDetected 13 days ago

LLMsA/B TestingSEOHubSpotGoogle AnalyticsSalesResearchCollaboration

About the role

We're looking for a sharp, early-stage growth leader to join Accord and add firepower to our pipeline engine as our Head of Growth.
You likely bring a few years of learnings and failures from scaling a startup, having managed six-figure budgets and navigated the $100k+ enterprise deals we're tackling here.
This isn't a brand awareness role, it is a high-accountability growth position.

Pipeline: Own the primary goal of meeting bookings and pipeline generation, specifically targeting high-value enterprise deals ($100k+).
Multi-Channel Demand: Strategize and execute paid media across LinkedIn, Google, YouTube, and the Meta suite to create and capture demand.
AEO & Content Growth: Lead our AI Engine Optimization strategy. You'll leverage written content and community citations (Reddit, etc.) to ensure Accord is the top-of-mind solution within ChatGPT, Claude, and other LLMs.
Integrated ABM Campaigns: Partner with Product Marketing and Content to translate value props into high-converting campaigns and virtual events.
Full-Funnel Execution: Manage the demand function with a sharp eye on unit economics, specifically working to refine and optimize
Own the primary goal of meeting bookings and pipeline generation, specifically targeting high-value enterprise deals ($100k+).
🦄 10/10 - We go beyond great; the final 10% delivers 90% of the value.

ABM Expertise: You have a proven track record of running account-based marketing that results in meetings, not just impressions.
Proven Results: You have personally owned and driven a pipeline in excess of $10M in previous roles.
You have clear ideas on how to influence LLM citations and community-driven discovery.
Analytical Rigor: Ability to track early indicators (/intent/content downloads) while staying focused on the north star: Demos Booked and Pipeline Generated.
Creative Edge: You can point to at least three innovative, non-boilerplate campaigns you've run that significantly drove pipeline growth

The Tech Stack: High proficiency in Google Analytics, Microsoft Clarity, and major ad platforms (LinkedIn, Google, YouTube).

High proficiency in Google Analytics, Microsoft Clarity, and major ad platforms (LinkedIn, Google, YouTube).
Experience with HubSpot is a strong plus.

Accord http://inaccord.com/ is a breakout Series A startup (funding announcement https://techcrunch.com/2023/01/24/accord-which-offers-a-platform-to-manage-sales-processes-secures-10m/) founded by proven leaders from Stripe, LinkedIn, and Google. Accord's high-bar for execution has quickly led to big wins, including:
Driving 100+ paying customers under 12 months of launching
Partnering with industry leaders such as Samsara, http://harvey.ai/Harvey.ai http://Harvey.ai, Decagon, Xactly etc.
Raving reviews from it's 10,000+ users, G2 Feedback https://www.g2.com/products/accord-accord/reviews
Accord http://inaccord.com/ is a breakout Series A startup (funding announcement https://techcrunch.com/2023/01/24/accord-which-offers-a-platform-to-manage-sales-processes-secures-10m/) founded by proven leaders from Stripe, LinkedIn, and Google.
Accord's high-bar for execution has quickly led to big wins, including:
The company is on a mission to transform how Revenue Leaders drive Execution Excellence.
From setting and enforcing standards for how their GTM team sells, onboards, and expands with customers, ambitious leaders use Accord to up-level the craft of Sales.
With hubs in Toronto & San Francisco, Accord is bringing on passionate builders who sweat the details and want to build something special.
If you're interested in being part of a collaborative, high-velocity team that is dedicated to excellence in its craft, apply.

This listing is sourced directly from Accord's careers page and normalized into a canonical job model.