Hammer Media

Hammer Media

Product Strategy and Growth Marketer

Austin, Texas, United States

Sponsorship not specifiedDetected 56 days ago
Product StrategyCRM

About the role

  • Product First, Growth Second Sitting directly within the Marketing team, you will bridge the gap between our massive audience and our revenue generating products.
  • Your job is simple but highly strategic.

Responsibilities

  • Manage the Core Portfolio: You will be the primary growth architect for our three main brands.
  • You will own the sales messaging, funnels, and continuous growth loops for Calebhammer.com, Master Your Money, and Dollarwise.
  • You will decide the fastest and most effective way to bring them to market, whether that means building them internally or finding white label partners.
  • Build bundle offers and cross sell flows between Calebhammer.com traffic, Master Your Money students, and Dollarwise users to turn a one time viewer into a lifelong customer.
  • Full Funnel Ownership: Build and track the funnels, dashboards, and metrics (CAC, LTV, conversion rates).
  • Own the trial to paid conversions for Dollarwise and the sales funnels for the entire Master Your Money course suite.
  • Collaborate on Creative: Work directly with our internal Creative Strategist and Designer.
  • Join us as we build the ultimate ecosystem for financial literacy and long-term growth.
  • Listen to our audience, spot the gaps in our current lineup, and figure out exactly what products we need to create to fill those gaps.
  • We trust you to manage your time and your results

Requirements

  • You must be able to provide solid and specific examples of products you have personally conceptualized, created or sourced, and successfully launched.
  • Because you sit in Marketing, you are fully responsible for the positioning, messaging, and campaigns that introduce these new products to the world.

Nice to have

  • Experience with GoHighLevel or similar CRM and automation platforms is a huge plus.

Benefits

  • Our mission scales through Dollarwise, a financial health platform that transforms viral content into practical tools.
  • 100% coverage for employee health, dental, and vision, plus a 401(k) with a company match
  • Lunch stipend and quarterly team-building activities (we go big on our events)

Company info

  • Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit.
  • In just three years, we've built one of the internet's fastest-growing brands, amassing over 3 million subscribers and 3 billion views!
  • By bridging the gap between entertainment and FinTech, we provide personalized resources that empower users to master their habits and take control of their financial future.
  • Act as the voice of our audience.
  • Deeply understand the pain points of our viewers and users.
  • What financial problems are they struggling with that we are not solving yet across our current platforms?
  • Who we are Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit.

This listing is sourced directly from Hammer Media's careers page and normalized into a canonical job model.