Hammer Media
Product Strategy and Growth Marketer
Austin, Texas, United States
Sponsorship not specifiedDetected 56 days ago
Product StrategyCRM
About the role
- Product First, Growth Second Sitting directly within the Marketing team, you will bridge the gap between our massive audience and our revenue generating products.
- Your job is simple but highly strategic.
Responsibilities
- Manage the Core Portfolio: You will be the primary growth architect for our three main brands.
- You will own the sales messaging, funnels, and continuous growth loops for Calebhammer.com, Master Your Money, and Dollarwise.
- You will decide the fastest and most effective way to bring them to market, whether that means building them internally or finding white label partners.
- Build bundle offers and cross sell flows between Calebhammer.com traffic, Master Your Money students, and Dollarwise users to turn a one time viewer into a lifelong customer.
- Full Funnel Ownership: Build and track the funnels, dashboards, and metrics (CAC, LTV, conversion rates).
- Own the trial to paid conversions for Dollarwise and the sales funnels for the entire Master Your Money course suite.
- Collaborate on Creative: Work directly with our internal Creative Strategist and Designer.
- Join us as we build the ultimate ecosystem for financial literacy and long-term growth.
- Listen to our audience, spot the gaps in our current lineup, and figure out exactly what products we need to create to fill those gaps.
- We trust you to manage your time and your results
Requirements
- You must be able to provide solid and specific examples of products you have personally conceptualized, created or sourced, and successfully launched.
- Because you sit in Marketing, you are fully responsible for the positioning, messaging, and campaigns that introduce these new products to the world.
Nice to have
- Experience with GoHighLevel or similar CRM and automation platforms is a huge plus.
Benefits
- Our mission scales through Dollarwise, a financial health platform that transforms viral content into practical tools.
- 100% coverage for employee health, dental, and vision, plus a 401(k) with a company match
- Lunch stipend and quarterly team-building activities (we go big on our events)
Company info
- Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit.
- In just three years, we've built one of the internet's fastest-growing brands, amassing over 3 million subscribers and 3 billion views!
- By bridging the gap between entertainment and FinTech, we provide personalized resources that empower users to master their habits and take control of their financial future.
- Act as the voice of our audience.
- Deeply understand the pain points of our viewers and users.
- What financial problems are they struggling with that we are not solving yet across our current platforms?
- Who we are Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit.
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This listing is sourced directly from Hammer Media's careers page and normalized into a canonical job model.