GenScript/ProBio

Sr. Marketing Manager

United States · Senior

Sponsorship not specifiedDetected 4 days ago

Stakeholder ManagementContent MarketingGMPLeadershipCommunicationOrganizational Skills

About the role

You will combine strong campaign leadership with a deep understanding of customer journeys, value proposition development, and content strategy within the life sciences sector.
Marketing Strategy & Campaign Leadership
Present campaign strategies, recommendations, and performance insights to senior leadership.

This is a senior individual contributor role for an experienced marketer who can independently translate business priorities into impactful multi-channel marketing programs that drive awareness, engagement, pipeline, and revenue growth.
Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes.
Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking.
Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics.
Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns.
Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals.
Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels.
Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness.
GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.

Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments.

include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one.
We offer paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays.

ProBio, a subsidiary of GenScript, is a global CDMO offering end-to-end services from discovery to GMP for plasmids, antibodies, and cell & gene therapies.
We bring together multidisciplinary expertise to accelerate development and manufacturing through customized, and comprehensive services.
ProBio has established companies in the United States, the Netherlands, South Korea, and China (Hong Kong, Shanghai, and Nanjing) and other regions to serve global customers, and has helped customers in the United States, Europe, Asia Pacific and other regions obtain more than 150 IND approvals since October 2017.
We are seeking a strategic and commercially minded Senior Campaign and Content Marketing Manager to lead the planning, execution, and optimization of integrated marketing campaigns across the customer lifecycle.
Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.
Map customer journeys and ensure marketing activities support customers at each stage of the buying process.

equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce.

ity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protecte

This listing is sourced directly from GenScript/ProBio's careers page and normalized into a canonical job model.