Nintendo

Principal, Insights & Analytics (PR, Social Media, Influencer Marketing)

Redmond, WA · Principal

No sponsorship$145k-$261kDetected 67 days ago

Data AnalysisData VisualizationStatisticsGoogle AnalyticsInfluencer MarketingCadenceCommunication

About the role

Responsible for the end-to-end process and analysis of analytics for all functions within the Communications team, including PR, Organic Social Media, and Influencer Marketing.
Analyzes and synthesizes multiple data sources to provide actionable insight on campaign strategies and implementation of communications-related tactics for PR, Social Media, and Influencer Marketing.

From the launch of the Nintendo Entertainment System ™ more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences.
Responsible for analytics tracking including design. Ensures data integrity and accuracy to include documenting and maintain tagging library, data dictionary, and ensuring solutions are aligned with business objectives.
Provides statistical data analysis to support optimization for PR activations, social media content, and influencer marketing partnerships that drive awareness and purchase intent for Nintendo products.
Leverages advanced analytical techniques such as predictive modeling to support social commerce objectives.

Minimum of seven (7) years of experience with business analysis.
Must have excellent analytical skills and ability to read autonomously and efficiently, sanity check and analyze data, and deliver actionable recommendations.
Minimum of five (5) years of experience with analytics tools such as Adobe Analytics, Google Analytics, Sprinklr, CreatorIQ, Quid, VidIQ, Hootsuite, Meltwater.
Minimum of five (5) years of experience with advanced functionalities of Excel.
Must be able to quickly learn new analytical tools and database infrastructure.
Experience managing direct reports.
Applicants must be legally eligible to work in the United States to be considered.

Must be proficient with analytic functions such as pivot tables, formulas, and statistical inference.
Bachelor's degree in mathematics, computer science, statistics or other quantitative field preferred.

Monitors industry trends, programs, and tools that enhance PR, social media, and influencer marketing activations.
Presents program plans, reports, trends analysis, and innovation studies to internal audiences, including executives.

This position includes the base pay range listed below, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.

We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home.

This listing is sourced directly from Nintendo's careers page and normalized into a canonical job model.