Crunchyroll
Lifecycle Growth Marketing Senior Manager, Retention
Los Angeles, California, United States · Senior
Sponsorship not specified$135k-$160kDetected 2 days ago
Data ScienceA/B TestingSalesforceCRMGrowth MarketingAccount Retention
About the role
- This role sits at the intersection of Lifecycle Strategy, Analytics, Product, and Marketing Operations, translating behavioral signals and churn models into lifecycle programs that protect recurring revenue and improve subscriber lifetime value.
Responsibilities
- Own Lifecycle Churn Mitigation Strategy
- Define and lead the end-to-end retention strategy across the subscriber lifecycle, positioning churn reduction as a core driver of sustainable growth and LTV expansion.
- Design At-Risk Lifecycle Interventions
- Build and manage lifecycle programs targeting at-risk subscribers, including cancel-save experiences, behavioral nudges, engagement recovery campaigns, and payment recovery messaging.
- Develop segmented retention strategies tailored to different subscriber behaviors, tenure stages, and engagement patterns.
- Partner with Lifecycle Operations and Automations teams to scale these interventions across channels.
- Collaborate with Analytics and Data Science to translate churn models and behavioral signals into actionable lifecycle strategies.
- Optimize the Subscriber Retention Experience
- Partner with Product teams on retention-related product experiences such as cancel flows, subscription management UX, and feature adoption journeys.
- Support program for new parents
Requirements
- 8+ years of experience in product marketing, lifecycle/CRM marketing, retention marketing, or growth marketing,
Compensation
- The Pay Range for this position is listed.
- $135,000 - $160,000 USD
Benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- Employer paid commuter benefit
- The range listed is just one component of Crunchyroll's Total Rewards offerings for employees.
- Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
- Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Company info
- About Crunchyroll
- Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
- We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
- Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
- Join our team, and help us shape the future of anime!
- https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
- Please beware of recent scams to online job seekers.
- Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
- About our Values
- We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do.
- Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Our mission of helping people belong reflects our commitment to diversity & inclusion.
Equal opportunity
- Our commitment to diversity and inclusion
- We are an equal opportunity employer and value diversity at Crunchyroll.
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This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.