Cato Networks
Paid Media Marketing Manager
USA
Sponsorship not specifiedDetected 9 days ago
Cloud PlatformsData VisualizationGoogle AdsHubSpotSalesforceMarketoGoogle AnalyticsGrowth MarketingResearchCommunication
About the role
- Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud.
- It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more).
Responsibilities
- Develop and manage paid media campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.
- Optimize campaigns to improve lead quality, conversion rates, ROAS, pipeline contribution, and cost efficiency.
- Manage budgets, bidding strategies, audience targeting, keyword strategy, creative testing, and A/B testing.
- Partner with content, creative, demand generation, SDR, and marketing operations teams to build high-performing campaigns and landing page experiences.
- Build and maintain reporting views that connect spend, engagement, conversions, lead quality, pipeline, and ROI.
- Partner with marketing operations to improve campaign tracking, attribution, UTM hygiene, dashboarding, and source-of-truth reporting.
- Evaluate and test new channels, audiences, AI-assisted workflows, and advertising formats to drive growth.
Requirements
- 4+ years of hands-on experience managing B2B paid media campaigns.
- Strong expertise in Google Ads and LinkedIn Campaign Manager.
- Experience with analytics, reporting, and attribution tools such as Google Analytics, Looker Studio, Salesforce, HubSpot, Marketo, or similar platforms.
- Strong analytical mindset with the ability to turn campaign data into clear optimization decisions and business recommendations.
- Experience managing six-figure media budgets and delivering measurable pipeline or revenue impact.
Nice to have
- Experience marketing to enterprise IT or security buyers preferred.
Skills
- Welcome to the future of cloud networking and security!
Compensation
- Cato provides a competitive salary and comprehensive benefits plan.
Benefits
- for this role include health/vision/dental insurance, 401(k), stock options, Health Savings/Flexible Spending Accounts, flexible time-off, paid parental leave and disability benefits.
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