Yext
Director, Account-Based Marketing, Enterprise
New York, NY · Director
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About the role
- This role sits at the center of our go-to-market engine, partnering directly with Sales leadership to turn priority accounts into pipeline and revenue.
- Salary levels are expected to change to reflect an employee's job performance (results and impact) over time.
- Salaries at the time of hire are typically offered in the lower to middle of the above-referenced range in order to provide the opportunity to reflect performance-based increases over time.
Responsibilities
- ABM strategy & program design
- Partner with Sales leadership to align on named account priorities, ICP refinement, and joint pipeline goals
- Design high-impact 1:1 account plans for top-tier accounts, including tailored messaging, executive engagement, and bespoke experiences
- Build scalable 1:few programs for priority industries and segments, grounded in buying group engagement and persona-specific journeys
- Personally lead and execute 1:1 ABM programs for top accounts, owning outcomes from initial engagement through pipeline progression
- Develop and launch high-touch programs, including account-specific campaigns, partnering with Events on any field or in-person components
- Partner with Events, BDRs, Content, and Paid Media teams to deliver cohesive account experiences
- Design and run competitive displacement and new logo acquisition plays in partnership with Product Marketing
- Build trusted, day-to-day partnerships with Regional VPs of Sales, co-creating account strategies and operating as an extension of their teams
- Shift perception of marketing from support function to strategic revenue driver through consistent delivery and collaboration
Requirements
- 10 to 15+ years of experience in B2B marketing, with deep expertise in ABM, demand generation, or field marketing in enterprise SaaS
Compensation
- Salary levels are expected to change to reflect an employee's job performance (results and impact) over time.
Benefits
- Thousands of brands in financial services, healthcare, retail, hospitality, and food rely on Yext to win across AI and traditional search.
- Own and define Yext's ABM strategy for enterprise accounts, including segmentation, tiering, and coverage models across 1:1 and 1:few programs
Company info
- Join us and experience firsthand why we are consistently recognized as a Best Place to Work globally by Built In, Fortune, and Great Place To Work®.
- The Company believes a broad variety of life experiences across the Yext team is critical to its mission to help every business in the world be visible everywhere customers search.
- By seeking out fresh perspectives and fostering a positive interview experience and employee experience, Yext can remain at the forefront of innovation, and better serve its customers.
- AI is changing how customers find brands, and
This listing is sourced directly from Yext's careers page and normalized into a canonical job model.