RevenueCat
Senior Account Based Marketing Manager
Americas · Senior
Sponsorship not specifiedDetected 8 days ago
SalesforceCRMSalesResearch
About the role
- And it is definitely not the kind of ABM where you buy a list, launch ads, hand accounts to a BDR team, and hope enough people agree to a demo.
- RevenueCat doesn't run that kind of GTM motion.
- We're a marketing-led, inbound-first company with a lean, technical sales team.
Responsibilities
- RevenueCat already knows how to drive broad engagement.
- Your job is to create the kind of campaigns, experiences, and account-specific moments that make the right people want to talk to us.
- You'll work closely with Cameron https://www.linkedin.com/in/c-mcallister/, our sales team, events, content, product marketing, and RevOps to build the next version of ABM at RevenueCat.
- Building the strategic account engagement engine
- They may have different teams owning app store billing, web checkout, product catalogs, pricing experiments, reporting, lifecycle campaigns, and support.
Requirements
- Have 5+ years of experience in demand generation, ABM, integrated campaigns, or a related GTM role.
- Are AI-native in how you work.
- You know when something feels generic, over-automated, too salesy, or too much like every other SaaS campaign.
- You have opinions about onboarding and why one app monetizes better than another.
- You are curious about pricing, app store dynamics, subscriptions, churn, web funnels, and growth loops.
- Experience using tools like Salesforce, Clay, and 6sense
- You need every process to be fully built before you can make progress.
Skills
- Launch multiple 1:1 or 1:few plays that generate meaningful engagement with target accounts.
- Show early evidence that ABM is creating higher-quality conversations and pipeline.
- Built a repeatable ABM engine for strategic consumer app accounts, including frameworks we can iterate on
- Grown ABM-sourced and ABM-assisted pipeline.
- Helped RevenueCat show up more credibly with larger, established apps.
- Established a system for learning from every campaign, event, and account interaction so the program gets smarter over time.
- You are uncomfortable getting hands-on with copy, tools, landing page
Compensation
- we're in >40% of newly shipped subscription apps, we process $12B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue.
Company info
- We are not looking for "Dear {{First Name}}, noticed you work at {{Company}}."
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