Baton (baton.market)

Product Marketing Manager

United States · Full-time

Sponsorship not specified$90k-$140kDetected 79 days ago

FigmaCanvaProject ManagementSalesSupply ChainCustomer SuccessLeadershipCommunicationWriting

About the role

Ryder acquired Baton in 2022 to power its next wave of digital products.
We operate at startup speed, with Fortune 500 reach.
If you have a passion for solving complex problems and creating impact for the engine of the American economy, you'll love it here.

Own RyderShare positioning framework and messaging pillars across customer segments and use cases.
Partner with Product to influence roadmap narrative and ensure market-facing clarity before launches.
Support launches and releases by producing the content package: customer announcements, internal launch notes, sales talk tracks, and FAQ updates.
Create and maintain RyderShare enablement assets: pitch decks, one-pagers, battle cards, ROI/value tools, talk tracks, and training materials.
Deliver training sessions and onboarding content for Sales and Customer Success Teams.
Write and maintain help center articles, FAQs, how-to guides, and product documentation that reduce support dependency and accelerate self-service.
Collaborate with Product Managers, Engineering, Support, and CS to validate accuracy and keep documentation aligned with releases.
Light Design & Visual Content Production
Comfortable producing clean, professional assets without reliance on a dedicated design team.
Design and format sales collateral, product one-pagers, pitch decks, and training materials with clean, on-brand visuals.

Exp partnering directly with PMs & Engineering to shape messaging.
B2B SaaS or technology-enabled platform experience.
A pure IC operator with strong execution bias.
Demonstrates writing and positioning craft.
Why You Should Join
Have an immediate impact:
With Ryder's existing customer base of 50,000+ companies and an internal headcount of 43,000, the scale and impact of our products will be large and far-reaching, from day one.
You'll get to work in a rapidly growing, startup-like environment while having the stability and backing of Ryder and its full executive team.

Baton is Ryder's in-house product development group focused on harnessing emerging technologies to redefine transportation and logistics.
Our work includes everything from customer-facing software to the data platform that will power the next era of innovation at Ryder.
This is a hybrid role that blends
(1) product positioning and go-to-market support
(2) knowledge base / help center documentation
(3) visual content creation for customer and internal enablement.
Ensure product documentation reflects consistent positioning, clarity, and customer value narrative.
Turn complex workflows into clear, user-friendly instructions (with strong information architecture and search-ability).

Range: The annual base salary range for this position is $90,000 - $140,000*.
In addition to base salary, this role is eligible for an annual performance bonus.
Compensation will vary based on factors including location, skill level, proficiencies, transferable knowledge, and experience.
With Ryder's existing customer base of 50,000+ companies and an internal headcount of 43,000, the scale and impact of our products will be large and far-reaching, from day one.

Translate RyderShare features into customer-friendly narratives and feature-to-benefit mapping (use cases, outcomes, "why it matters").

Baton is Ryder's in-house product development group focused on harnessing emerging technologies to redefine transportation and logistics. With $10B in freight under management, our technology reaches every part of the U.S. economy.
We design and ship category-defining software that enables Ryder and its 50,000+ customers-including some of the world's most well-known brands-to plan and execute freight intelligently, efficiently, and cost-effectively. Our work includes everything from customer-facing software to the data platform that will power the next era of innovation at Ryder.
Baton's mission: enable supply chain on autopilot.
Ryder acquired Baton in 2022 to power its next wave of digital products. We operate at startup speed, with Fortune 500 reach. If you have a passion for solving complex problems and creating impact for the engine of the American economy, you'll love it here.
We're going to design completely new tools for an industry that hasn't been rethought in decades. And to do this, we need people who think differently.
With $10B in freight under management, our technology reaches every part of the U.S. economy.
We design and ship category-defining software that enables Ryder and its 50,000+ customers-including some of the world's most well-known brands-to plan and execute freight intelligently, efficiently, and cost-effectively.

This listing is sourced directly from Baton (baton.market)'s careers page and normalized into a canonical job model.