Right Side Up

Demand Generation Consultant

Austin, TX · Contract

Sponsorship not specified$10k-$40kDetected 126 days ago

Project ManagementContent MarketingHubSpotSalesforceMarketoCRMLead GenerationExcelCommunication

About the role

This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.
Contract engagements typically range from 10-40 hours per week.

Develop and execute B2B demand generation strategies to drive qualified pipeline
Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events
Partner with sales and marketing teams to align on pipeline goals and lead quality
Build and manage lead generation funnels, including landing pages, forms, and nurture flows
Analyze campaign performance and continuously optimize for conversion and ROI
Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)
Support account-based marketing (ABM) initiatives where relevant
Experience building and optimizing multi-channel campaigns
Experience partnering closely with sales teams to drive revenue outcomes

Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
Ability to analyze performance data and translate insights into action
Comfort working across different industries, audiences, and go-to-market motions

This listing is sourced directly from Right Side Up's careers page and normalized into a canonical job model.