Dentsu Creative (MKTG)

Brand Educator - Atlanta, GA

Atlanta, GA

Sponsorship not specifiedDetected 246 days ago

About the role

MKTG Brand Educators (BE) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events.
They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness.
The BE embodies the Diageo brand they represent and humanizes the brand as a result.

BE must be able to translate brand information to consumers in a relatable manner.
Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions.
BEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge.
BEs must be able to successfully showcase their knowledge and ability to engage by showcasing a "Final" two to three minute presentation, in order to represent Diageo brands at events.
Brand Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.

Available weekdays starting between 4-5PM Willing to drive within 45 minutes of city center (mileage reimbursement available) Reliable transportation Starting rate is $30/hour
They build consumer trust by providing product knowledge and education.

This listing is sourced directly from Dentsu Creative (MKTG)'s careers page and normalized into a canonical job model.