Base Power Company
Creative Strategist
Austin, TX · Full-time
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About the role
- You'll translate customer insights and performance data into original concepts, recurring series, scripts, and creative briefs.
Responsibilities
- Own Base's organic social strategy, content calendar, publishing, and audience engagement, prioritizing platforms and formats based on audience relevance and performance.
- Create recurring content series and platform-native posts, including scripting, filming, editing, copywriting, and publishing.
- Develop hooks, scripts, storyboards, and production-ready briefs for paid channels, especially Meta and YouTube. Collaborate with designers, editors, and creators to guide execution.
- Partner with growth marketing to develop creative testing hypotheses, interpret performance, and improve concepts based on engagement, conversion quality, and acquisition outcomes.
- Manage assets, approvals, and deadlines. Bring thoughtful creative references to the team and turn learnings into stronger future work.
- Experience developing creative strategy and social-first content for a consumer brand, product-led company, agency, or similarly fast-moving organization.
- Experience developing and iterating performance creative for Meta and YouTube, with an understanding of how organic content and paid advertising serve different objectives.
- Strong organization, collaboration, and creative judgment, with the ability to manage an organic calendar alongside paid creative projects.
Requirements
- You can explain your choices, interpret results, and propose a specific next test.
Company info
- Base is America's next-generation power company.
- We're rebuilding the foundation of modern civilization-electricity-by deploying a vast network of distributed batteries that is transforming today's fragile, centralized grid into a resilient and abundant system.
- We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
- Develop audience insights, messaging angles, and creative concepts that make Base relevant to the customers we want to reach.
- Find compelling stories across Base's customers, products, installations, employees, and mission. Balance planned content with timely company news and relevant cultural moments.
This listing is sourced directly from Base Power Company's careers page and normalized into a canonical job model.