LendingClub

LendingClub

Product Marketing Manager, New Initiatives

San Francisco, CA · Mid

Sponsorship not specified$135k-$159kDetected 30 days ago
A/B TestingCRMHRISResearchCommunicationCollaboration

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odds of building a lasting career here

52Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role72
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

Personalize to your clock →

H-1B wage level

the lottery is wage-weighted — each level is one more entry

Level I · 1×
Level I$148,3871 entry
Level II$191,9422 entries
Level III$235,4773 entries
Level IV$279,0324 entries

The bottom of this range ($135,000) is below the Level I prevailing wage of $148,387. An H-1B cannot be filed below the prevailing wage, so an offer at the floor of this band could not be sponsored as posted.

DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · San Francisco-Oakland-Fremont, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.

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About the role

  • Happen Bank is looking for a Product Marketing Manager with a background in financial services to help shape how our new lending products and experiences are positioned, launched, and adopted.
  • You'll work cross-functionally to ensure our products are differentiated, understood, and delivered through clear, trusted, and effective customer experiences.

Responsibilities

  • Develop product positioning, messaging, value propositions, and segmentation strategies that support business growth and member engagement
  • Partner with Analytics to define success metrics ahead of launch and track performance against them post-launch
  • Plan and execute paid and lifecycle marketing campaigns that drive acquisition, engagement, and retention across new lending products
  • Partner with Business, Product, Analytics, Research, Compliance, Legal, and Marketing to bring customer-informed strategies to market
  • Create messaging frameworks, launch materials, creative briefs that support consistent customer experiences
  • Measure campaign and product performance, evaluate experiments, and use AI where useful to accelerate analysis and improve the quality of your own work

Requirements

  • 4+ years of product marketing experience, bachelor's degree in a related field
  • Experience in financial services, banking, lending, or fintech, with an understanding of the regulatory and compliance considerations that shape customer marketing
  • Experience taking products from concept to launch in ambiguous, fast-moving environments
  • Strong analytical and customer research skills with the ability to turn insights into clear, independent business recommendations
  • Experience collaborating across multiple functions and influencing stakeholders without direct authority
  • Exceptional written and verbal communication skills with the ability to simplify complex concepts into compelling customer messaging

Nice to have

  • Experience with paid media platforms and lifecycle or CRM marketing tools such as Braze or Iterable
  • Expertise with A/B testing and experimentation platforms
  • MBA or equivalent
  • Happen Bank offers relocation, based on actual job level.
  • Time Zone Requirements
  • Local hours (PT)

Compensation

  • The target base salary range for this position is 135,000-159,000.
  • The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location.
  • Base salary is just one part of Happen Bank's Total Rewards package.
  • You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).

Benefits

  • You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).
  • We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool.

Company info

  • Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community.
  • Base salary is just one part of Happen Bank's Total Rewards package.
  • We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.
  • We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job

Equal opportunity

  • If you need assistance or an accommodation due to a disability, please contact us at interviewaccommodations@happen.com.
  • equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace.

Visa & Work Authorization

  • You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews.
  • We will not discriminate against you if you choose to opt out.
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This listing is sourced directly from LendingClub's careers page and normalized into a canonical job model.