Rbi
Sr. Manager, Lifecycle and CRM, Tim Hortons, Canada
Corp - Toronto Corporate Office · Senior
Sponsorship not specified$130k-$165kDetected 11 days ago
Stakeholder ManagementCRMCadenceCommunication
About the role
- Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
Responsibilities
- Own Lifecycle Strategy and Programs
- Define and continuously improve lifecycle journeys designed to shift member behaviour across:
- Define clear behavioural objectives for each lifecycle stage - what action s are we trying to drive and why
- Identify the moments that matter most in the member journey and build programs that intervene at the right time with the right message
- Drive structured test-and-learn plans to continuously optimize behavioural impact
- Partner with Offers teams to align lifecycle programs with promotional strategy
- Lead CRM Campaign Planning and Execution
- Own end-to-end campaign planning and execution across channels (email, push, in-app, etc.)
- Manage the CRM calendar to ensure content is prioritized with a balance of business objectives and member engagement in mind
- Develop clear briefs and requirements that define audience, behavioural goal, message hierarchy, and success criteria
Requirements
- 6-10+ years in CRM, lifecycle marketing, or loyalty program management
- Experience working cross-functionally with creative, Martech, and analytics teams
- Data-driven mindset with the ability to translate behavioural insights into clear marketing action
- Strong stakeholder management and the ability to influence without direct authority
Skills
- Ready to make your next big professional move?
- These independently operated brands have been serving their respective guests, franchisees and communities for decades.
- Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
- Senior Manager, Lifecycle & CRM (Tims Rewards)
Compensation
- Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
Benefits
- We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Equal opportunity
- Accommodation is available for applicants with disabilities upon request.
This listing is sourced directly from Rbi's careers page and normalized into a canonical job model.