Freed
Demand Generation
New York
Sponsorship not specifiedDetected 39 days ago
A/B TestingHubSpotGoogle AnalyticsGrowth MarketingPerformance MarketingEHR/EMRResearchLeadershipCommunication
About the role
- This is not a role for someone who wants to run existing playbooks-it's for a builder who thrives on experimentation, rapid iteration, and turning unknowns into scalable engines.
- Your work will directly supplement and fuel the demand engines that are already driving Freed's growth.
- Identify and evaluate potential new demand generation channels (e.g., paid media, partnerships, community, events, content syndication, direct mail, product-led motions) that could unlock incremental growth beyond our current engines.
Responsibilities
- Design and run rapid experiments to validate or invalidate channel hypotheses before Freed commits more significant resources, budget and people. Move fast, fail fast, and document everything.
- Collaborate closely with internal marketing, sales, product, and engineering teams to align experiments with broader go-to-market strategy and ensure learnings flow back to the organization.
- Manage relationships with agency partners and external vendors, directing their efforts toward high-priority experiments and holding them accountable for results.
- Build clear, actionable reporting that translates experiment results into investment recommendations-where to scale, where to iterate, and where to cut.
- A bias toward action and speed. You'd rather run a scrappy test this week than build a perfect plan for next quarter.
Nice to have
- 10+ years of experience in demand generation, growth marketing, or performance marketing, with a strong track record of discovering and scaling new channels.
- Proficiency with marketing and analytics tools (e.g., HubSpot, Google Analytics, paid media platforms, BI tools).
- Hands-on, not just strategic.
- A bias toward action and speed.
Compensation
- Company-sponsored annual retreats.
Benefits
- Competitive salary and equity in a high-growth company.
- Medical, dental, and vision benefits for US-based employees.
- Unlimited PTO.
Company info
- At Freed, we combine clinician love with the latest AI tech and intense execution to create products that make clinicians happier.
- We are seeking a founding Demand Generation leader to own the discovery and validation of new growth channels for Freed.
This listing is sourced directly from Freed's careers page and normalized into a canonical job model.