Scout Motors

Scout Motors

Lead, Brand Media

Charlotte, North Carolina, United States · Senior

Sponsorship not specified$10k-$20kDetected 1 day ago
CRMPerformance MarketingPerformance ManagementCommunicationCollaboration

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odds of building a lasting career here

39Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level I)39
Fits your clock70

Thin sponsorship signal and lottery-bound (~15% per draw). A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Files H-1B transfers

8 transfer filings in the last year, covering 8 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • Scout Motors is seeking a strategic and data-driven Lead, Brand Media to lead the planning, execution, and optimization of our paid media investments while shaping the development and tactical extensions of owned and emerging channels.
  • As the steward and subject-matter expert for Scout's audience investment strategy, this role will translate brand and business objectives into audience-first media strategies that build awareness, accelerate consideration, and strengthen long-term brand equity. Working with a high degree of independence across internal stakeholders and agency partners, the Lead, Brand Media will direct media planning, channel strategy, audience targeting, investment allocation, measurement, and optimization, exercising independent judgment on significant and unique media opportunities, tradeoffs, and risks that may affect the broader Brand function.
  • The ideal candidate combines strong brand-building instincts with analytical rigor, understands the evolving media landscape, and can balance long-term brand growth with measurable performance outcomes.

Responsibilities

  • Lead media planning, budget allocation, optimization, and performance reviews across paid media channels, exercising independent judgment to resolve significant investment and performance issues.
  • Coordinate across Brand, Creative, Communications, Commercial, Digital Marketing, CRM, and Analytics teams to drive proactive integrated planning, convey advanced media information, and align diverse stakeholders.
  • Direct agency partners in translating business and brand objectives into actionable media plans, setting strategic direction and ensuring strong execution and accountability.
  • Evaluate emerging channels, partner capabilities, and audience opportunities
  • Evaluate emerging channels, partner capabilities, and audience opportunities; recommend where Scout should test, scale, or redirect investment.
  • Requires 4-5 days per week in the office, with regular in-person collaboration, meetings, and partner workshops.
  • Recognized subject-matter expertise in brand media strategy, with experience directing media agencies and external partners, setting strategic direction, and driving accountability without relying on formal people-management authority.
  • Demonstrated experience developing and executing full-funnel marketing strategies that connect brand-building initiatives to measurable business outcomes.
  • Proven ability to independently evaluate significant brand, audience, channel, and investment tradeoffs while balancing long-term brand-building and near-term performance objectives.

Nice to have

  • Automotive, lifestyle, outdoor, premium consumer goods, or challenger-brand experience.
  • Experience launching new products, brands, or categories.
  • Experience managing multimillion-dollar media budgets. <span data-ccp-props="{"335557856":16777215,"
  • A bachelor's degree in marketing, Advertising, Communications, Business Management, or a related field preferred, or equivalent professional experience.

Compensation

  • Develop annual and campaign-specific media strategies that contribute to Brand and company objectives, including recommendations on priorities, investment choices, and measures of success.

Benefits

  • You'll be comfortable with change and flexible in a fast-paced, high-growth environment.

Company info

  • Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history.
  • Respect for communities by creating a company that stands for its people and its customers.
  • At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate.
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This listing is sourced directly from Scout Motors's careers page and normalized into a canonical job model.