Informa Group Plc.
Product Marketing Manager, Attendee
New York, NY, United States
Sponsorship not specified$75k-$90kDetected 12 hours ago
ForecastingRecruitingResearchCommunicationCollaborationMentoringAdaptability
> stay_score
odds of building a lasting career here
15Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level I)39
Fits your clock70
No strong sponsorship signal in the public record yet. In the full product we resolve the exact legal entity and show its filing history with a confidence score — treat as unverified until then.
Lottery odds assume a STEM candidate.
Personalize to your clock →> community_outcomes
No reports yet — be the first to help the next applicant.
About the role
- We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets.
- This role can be based in our New York, NY, Boulder, CO, and Santa Monica, CA office.
- The Product Marketing Manager, Attendee Marketing is a key role within the attendee marketing team, reporting directly to the Director of Attendee Marketing.
Responsibilities
- Develop attendee marketing strategies for multiple events, ensuring alignment with the overall attendee marketing strategy and business objectives.
- Create and refine attendee value propositions, including ticket pricing, add-ons, and product features, ensuring alignment with brand identity and market opportunities.
- Support the development of pricing strategies, offer calendar and forecasting models tailored to key persona swimlanes, ensuring competitive positioning and revenue optimization.
- Translate strategic goals into actionable marketing plans, working collaboratively with the Campaign Manager and Comms Planner to deliver impactful campaigns.
- Design and implement retention strategies to maximize repeat attendance and lifetime value of high-value audiences.
- Develop acquisition strategies aligned with the audience strategy to attract new attendees and expand the reach of event portfolios.
- Working with the Campaign Manager and Comms Planner, build a plan to optimize the attendee journey, ensuring a seamless experience from acquisition to retention.
- Collaborate with the Campaign Manager and Comms Planner to design attendee-centric journeys that enhance engagement and deliver tangible results.
- Build strong relationships with event teams within the portfolio to align on attendee jobs to be done, market trends, and customer experience enhancements.
- Partner with other portfolio pillars, including client marketing and content & audience teams, to ensure alignment and collaboration on shared goals.
Compensation
- $75k-$90k
Benefits
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Company info
- As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.
Apply directly at Informa Group Plc. →Create a free account for alerts like thisView Informa Group Plc. immigration profile
This listing is sourced directly from Informa Group Plc.'s careers page and normalized into a canonical job model.