Tripadvisor
Senior Marketing Manager, Loyalty
Needham, MA · Senior
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
Even the top of this range is below the Level II threshold of $179,234, so this role stays at one lottery entry however you negotiate. That is a property of the posted band, not of you.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · Boston-Cambridge-Newton, MA-NH. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world's most trusted source for travel and experiences.
- The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork
- We're looking for a Senior Marketing Manager, Loyalty to grow and strengthen our rewards programs across Tripadvisor and Viator - someone who can set strategic direction and execute against it.
Responsibilities
- Own the loyalty marketing strategy. Define and evolve the Tripadvisor Rewards value proposition and tiering strategy, and shape how the program shows up to members.
- Run the campaign engine. Plan and execute always-on and calendared campaigns - Welcome Offer optimization, sales events (e.g., Travel Deal Tuesday), sweepstakes, challenges, and partner-funded promotions - across paid and owned channels.
- Build the business case with data. Use booking and program data - member behavior, redemption, tier progression, holdout/incrementality results - to prioritize what to build next and prove out ROI to leadership.
- You should be able to pull your own data using AI tools and dashboards.
- A proven track record of cross-functional leadership - driving alignment and momentum across product, engineering, design, analytics, and CRM in a fast-paced, iterative environment; comfort operating with ambiguity and evolving scope.
- Own the loyalty marketing strategy.
- Work-life balance is ingrained in our culture by design.
- We exist to create value for our customer, the traveler.
- We enable our suppliers and partners to unlock this value.
- Their collective behaviors and insights are what drives us.
Nice to have
- Experience in loyalty or membership programs and an understanding of program economics and performance
- Experience at a tech company.
- Experience in travel, experiences, or marketplace businesses.
- "Work your way" with flexibility to suit your lifestyle.
- Trust and accountability make it work.
- Donation matching.
- Want to level up your career?
- We love to hear it!
Compensation
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
- We match qualifying charitable donations annually.
- Receive annual support for qualified programs.
Benefits
- Flexible schedule.
- Tuition assistance.
- Lifestyle benefit.
- An annual benefit to spend on yourself.
- Use it on travel, wellness, or whatever suits you.
- Health benefits.
- We offer great coverage and competitive premiums.
Company info
- We offer great coverage and competitive premiums. - Generous referral scheme.
This listing is sourced directly from Tripadvisor's careers page and normalized into a canonical job model.