Rollstack
Product Marketing Manager
United States · Director
Sponsorship not specifiedDetected 130 days ago
A/B TestingEmail MarketingContent MarketingHubSpotSalesforceCRMGrowth MarketingSalesCustomer SuccessVideo ProductionResearchLeadershipCommunicationPublic Speaking
About the role
- You will work closely with Product, Sales, and Customer Success to translate product capabilities into compelling narratives that resonate with our target customers.
- From product launches to customer stories, you will play a key role in shaping how Rollstack communicates with the market.
Responsibilities
- Support and execute go-to-market launches for new product features and updates
- Develop clear and differentiated product positioning and messaging
- Create marketing content including: blog posts, case studies, product pages, sales collateral, customer stories, webinars and videos
- Own the distribution of Rollstack's story across channels, including LinkedIn, newsletters, product announcements, and community conversations
- Ensure marketing content reaches the right audiences and drives awareness, engagement, and pipeline generation
- Build customer advocacy assets including case studies, testimonials, and success stories
- Manage and grow Rollstack's social media presence, particularly on LinkedIn
- Collaborate with Customer Success to identify customer wins, insights, and real-world use cases
- Own key product marketing metrics, such as campaign performance, engagement, product adoption support, and marketing-sourced pipeline
Requirements
- 3+ years of experience in Product Marketing, Growth Marketing, or Content Marketing in a SaaS or technology company
Compensation
- Look forward to bi-annual team off-sites in destinations that belong on your travel bucket list
Benefits
- Earn competitive compensation and meaningful equity in a high-growth startup where your work directly shapes the company's trajectory
Company info
- Strong content creation and storytelling skills, with the ability to simplify technical concepts
- Experience developing product messaging, positioning, and marketing content
- Proficiency with modern AI tools for marketing workflows, including: Claude, ChatGPT, video editing tools such as Nano Banana
- Comfortable leveraging AI to accelerate research, content production, experimentation, and campaign velocity
- Experience using marketing and sales tools including: Salesforce (CRM), email marketing platforms such as HubSpot, Customer.io http://Customer.io, Mailchimp, or similar tools
- Experience managing social media channels, particularly LinkedIn, and creating engaging content that drives reach and engagement
- Strong analytical mindset and ability to measure marketing performance and optimize campaigns
- Excellent written and verbal communication skills with strong attention to detail
- Customer-centric mindset and ability to deeply understand customer workflows and needs
- Familiarity with the data, analytics, or productivity software ecosystem is a plus
- Thrives in a fast-moving startup environment with high ownership and autonomy
- Bachelor's degree in STEM, Marketing, Business, or a related field is a plus
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This listing is sourced directly from Rollstack's careers page and normalized into a canonical job model.