Fellow
Senior Manager / Director of Integrated Brand Marketing
San Francisco, CA · Director
Sponsorship not specified$160k-$190kDetected 7 days ago
Performance MarketingInfluencer MarketingLeadership
About the role
- This role shapes how Fellow shows up culturally, socially, and publicly.
- You'll sit at the intersection of brand, growth, and storytelling - translating product innovation and creative ideas into integrated go-to-market plans across owned, earned, and paid channels.
- Whether you're stepping up into your first Director seat or you're an experienced Senior Manager ready to expand your scope, you'll find room here to do the best work of your career.
Responsibilities
- Lead Fellow's integrated marketing strategy, aligning brand, product, influencer, PR, digital, retail, and performance channels.
- Drive end-to-end campaign planning for product launches, seasonal moments, and key brand initiatives.
- Develop integrated briefs that unify Creative, Influencer, PR, Performance, E-commerce, and Retail teams.
- Lead Fellow's Influencer Program strategy and execution across platforms (Instagram, TikTok, YouTube, emerging channels).
- Build and scale a tiered creator ecosystem (nano → macro → cultural tastemakers).
- Ensure influencer content aligns with Fellow's premium, minimalist, design-forward brand.
- Partner with Performance Marketing to leverage creator content for paid amplification.
- Track and optimize influencer performance across CPM, engagement, content value, and downstream impact.
- Drive Fellow's PR strategy, positioning the brand at the intersection of design, lifestyle, coffee culture, and innovation.
- We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
Requirements
- 6-12+ years of experience in integrated marketing, brand marketing, or growth marketing.
- Proven experience leading Influencer Marketing and PR for premium consumer brands.
- Strong track record of launching products and scaling integrated, earned-led campaigns.
- Experience in DTC or omnichannel retail.
- Experience
- Experience managing budgets, teams, and agency partners.
- Skills & Mindset
- Strategic, creative thinker with strong operational discipline.
- Deep understanding of influencer ecosystems, media relations, and cultural marketing.
- Strong creative instincts with a sharp eye for design and storytelling.
- Data-driven and comfortable using insights to guide decisions.
- Exceptional communicator, relationship builder, and people leader.
- Thrives in fast-moving, highly collaborative environments.
- Bonus Points
Skills
- About Fellow
- When the simple motions of life become small moments of joy, that's Everyday Magic.™
Compensation
- $160,000-$190,000 (final offer dependent on level and experience).
- We intentionally publish salary ranges to promote transparency and set clear expectations.
- Final compensation is determined based on a number of factors, including relevant experience, skills, expertise, scope of previous work, demonstrated impact, and internal equity.
Benefits
- Plus, bonus and equity package.
Company info
- This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy.
Equal opportunity
- Fellow is an equal opportunity employer.
Visa & Work Authorization
- use of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any p
This listing is sourced directly from Fellow's careers page and normalized into a canonical job model.