GitLab
Senior Lifecycle Marketing Manager
Remote, Canada; Remote, United States · Senior · Full-time
Sponsorship not specified$115k-$194kDetected 5 days ago
HTMLCSSGitA/B TestingEmail MarketingWritingMarketoCRMGrowth MarketingRecruitingIntellectual PropertyCommunicationCollaboration
About the role
- We operate at the intersection of data, creativity, and user experience, with team members dedicated to nurturing prospects, converting self-service users, and expanding relationships with existing customers.
- The base salary range for this role's listed level is currently for residents of the United States only.
- This range is intended to reflect the role's base salary rate in locations throughout the US.
Responsibilities
- Create, monitor, and improve automated lifecycle journeys and triggers with static and dynamic content to help educate, activate, and convert product-led and self-service users.
- Lead the creation and implementation of lifecycle campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization.
- Develop programs that support free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths.
- Lead lifecycle campaigns from planning through launch, including copywriting, segmentation, testing, QA, execution, and performance analysis.
- Partner with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams to align on audience strategy, messaging, handoffs, and measurement.
- Use performance insights to identify gaps, recommend improvements, and continuously optimize lifecycle programs.
- Strong experience building and optimizing nurture programs, automated journeys, and trigger-based lifecycle campaigns.
Compensation
- The base salary range for this role's listed level is currently for residents of the United States only.
- This range is intended to reflect the role's base salary rate in locations throughout the US.
- Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Benefits
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Equity Compensation & Employee Stock Purchase Plan
- Parental Leave
- The base salary range does not include any bonuses, equity, or benefits.
Company info
- Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
- The Lifecycle Marketing team creates personalized, scalable programs to engage prospects, customers, and users at every stage of their journey.
- Our goal is to showcase GitLab's value, empower effective product use, and drive meaningful connections through touchpoints like sales meetings, events, and webinars.
- We own the email channel, one of GitLab's most effective tools for communicating with our diverse audience of developers, IT professionals, and business leaders.
Equal opportunity
- GitLab is proud to be an equal opportunity workplace and is an affirmative action employer.
- equal opportunity workplace and is an affirmative action employer.
- See also GitLab's EEO Policy and EEO is the Law.
- If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
Visa & Work Authorization
- sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family med
This listing is sourced directly from GitLab's careers page and normalized into a canonical job model.