Alcon Research
Senior Brand Manager, Diagnostics & Digital Health
Fort Worth, Texas · Senior · Contract
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About the role
- With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health.
- We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before.
- You will assess brand performance, oversee marketing material development, and guide the sales team to meet marketing goals.
Responsibilities
- Collaborate with sales leadership to segment and target customer base
- Build promotional messaging including sales materials, professional campaign, conference presence and digital assets
- Work with Business Development team to develop KOL (Key Opinion Leader) plan and podium presence
- Work closely with cross-functional CORE team to deliver brand essentials to the market
- Develop business models to use comprehensive portfolio to drive business across larger Alcon
- Lead A&P marketing budget while ensuring planned return on investment
- Lead marketing direction for products, coordinating market plans and launch programs to create demand and maximize sales
- Develop, coordinate, and implement marketing plans and strategies for the Surgical franchise in the designated portfolio
- Develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity
- Collaborate with internal and external stakeholders to achieve objectives
Requirements
- Bachelor's Degree or Equivalent years of directly related experience (or high school+15 yrs
- The ability to fluently read, write, understand and communicate in English
- 7 Years of Proven Experience
- If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
Compensation
- Develop and implement annual Marketing Plans across the portfolio
- Annual development and management of marketing programs and business plans to achieve revenue, profit, and market share goals
Benefits
- Collaborate with medical affairs team to ensure claim development for lifecycle management
Company info
- At Alcon, we're passionate about enhancing sight and helping people see brilliantly.
- This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.
- Recommend product development and enhancements based on brand performance and feedback from customers
This listing is sourced directly from Alcon Research's careers page and normalized into a canonical job model.