Vericast

Vericast

Product Director, Digital Channels

San Antonio, TX, United States · Director

Sponsorship not specified$165k-$170kDetected 48 days ago
RoadmappingSEMSalesPipeline ManagementFinancial AnalysisRecruitingSignal ProcessingResearchLeadershipCommunicationProblem SolvingMicrosoft OfficeFinancial Reporting

About the role

  • Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale.
  • For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.
  • This role operates in an AI-enabled product environment.

Responsibilities

  • Work as Project Lead on complex Digital Channel capability projects (new or run-the-business) that involve operations, technology and data partners, agency partners, platform vendors, and cross-functional teams.
  • Lead product requirements development and MVP definition across the digital capability portfolio including Programmatic, Paid Search, Paid Social, and Hyperlocal, including the in-house development of Paid Search capabilities.
  • Develop and execute project plans with clearly defined performance indicators.
  • Cultivate strong relationships with cross-functional leadership internally, collaborate with the Director of Programmatic on DSP strategy and platform expectations, and manage agency and platform partner relationships.
  • Develop business cases with pricing models to support strategic investment decisions, standalone digital media product pricing, and channel-embedded pricing within bundled solutions.
  • Collaborate with finance teams to track digital channel P&L, mitigate financial risks, and optimize media cost efficiency across CPM, CPC, and CPL buying models.
  • Monitor digital channel revenue performance, analyze sales pipeline and cost trends, and leverage data-driven insights to refine monetization models and drive sustainable channel margin growth.
  • Collaborate with the Product VP and senior leaders to develop digital channel capability strategies aligned with financial goals and the growing portfolio of digital offerings.
  • Support the conceptualization and execution of strategic channel initiatives including in-house capability builds, new platform partnerships, channel expansion, and product line extensions.
  • Provide thought leadership by anticipating digital advertising trends and financial services client needs, incorporating insights from Sales, clients, and other key stakeholders to drive channel innovation.

Requirements

  • Comfort operating in fast-moving, AI-enabled workflows is required
  • Analytical skills: Ability to read, analyze, and interpret digital media performance data, financial reporting, platform analytics, and media cost economics across multiple buying models.

Nice to have

  • Bachelor's Degree (Required)
  • Master's Degree (Preferred)
  • 8+ years prior leadership and management experience acquired within or outside of company required.
  • In-depth knowledge and extensive experience with digital media channels including programmatic, paid search, paid social, and hyperlocal advertising required
  • financial services advertising and product experience strongly preferred.
  • Knowledge of workflow and business relationships for all functional areas within company.
  • candidates should be able to speak to specific tools used and outcomes achieved, not just familiarity with the concept.
  • Knowledge of Microsoft Office software required.

Skills

  • Communication
  • Interpersonal skills - Able to empathize, influence, appreciate, and organize others.
  • Problem solving
  • Able to solve complex digital channel capability and operational problems that have a broad impact within or outside the department.
  • Comfortable navigating ambiguity and establishing frameworks where none previously existed.
  • Proactively seeks input from others to determine course of action.
  • Strategic thinking

Compensation

  • $165,000-$170,000 annually
  • Position is eligible for an annual bonus incentive program

Benefits

  • Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and a generous PTO allowance.
  • A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
  • At Vericast, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community.

Equal opportunity

  • EEO is the law.
Apply directly at Vericast →Create a free account for alerts like thisView Vericast immigration profile

This listing is sourced directly from Vericast's careers page and normalized into a canonical job model.